During MWC Shanghai 2021 recently, realme as the world’s fastest-growing smartphone brand, pre-showed its new flagship realme GT and announces its “Dual-platform Dual-flagship” strategy to comprehensively lay out its mid-to-high-end product line, bringing more powerful leap-forward technology and trendsetting design to young people. At the same time, realme continues its rapid growth in 2020, achieving a milestone of 70 million smartphone users worldwide in just the first two months of 2021.
Dual flagships, leap to high-end market
According to Counterpoint, realme’s global smartphone shipments in 2020 accumulated more than 42.4 million units with a 65% growth rate, which made realme become the only smartphone brand in the world to grow by more than 50%. In the new year, realme will take the mid-to-high-end products as a critical target for brand development.
Adhering to the brand spirit of “Dare to Leap” and injecting new inspiration into the industry, realme officially announces the “Dual-platform Dual-flagship” strategy that will adopt both Qualcomm Snapdragon 8 series and MediaTek Dimensity series flagship 5G platform and release two flagship series focusing on performance and image respectively, bringing more premium products to young users. The strategy of “Dual-platform Dual-flagship” will also start a new journey for realme.
Performance flagship, born for speed
As the new performance flagship with Snapdragon 888, realme GT is innovatively equipped with the Stainless Steel VC Cooling System to better unleash the performance of the processor. The new cooling system further improves the phone’s heat dissipation performance by applying stainless steel in the cooling system and optimizing the heat dissipation structure.
The realme GT’s Dual-tone Vegan Leather Design uses two different types of material in two colours. To achieve this visual effect, realme has pioneered a one-piece molding process for the back cover and inner frame, making the Vegan Leather fit more tightly with the black glossy “race track”. The realme GT will be officially released in the global market on 4th of March.