According to the latest annual data from IDC, vivo ranked fifth in the global smartphone market in 2020 with a market share of 8.6 percent and shipments exceeding 110 million devices. With a year-over-year growth rate of over 1 percent, vivo was one of the top five smartphone brands to maintain an increase in shipments despite the overall downturn.
While the full year 2020 has declined 5.9% compared to 2019, IDC shared that the progress toward market recovery has been impressive and they believe that the momentum heading into 2021 will remain strong. “2020 is a year of turbulent changes in the mobile phone market. This result is not just a day and night effort, but a perseverance day after day. Our persistency in has led us to where we are today, relatively steady growth in 2020, ” said Spark Ni, the Senior Vice President and CMO of vivo.
With constant consumer insight-driven R&D and innovation efforts, vivo has developed generations of mobile products favoured and trusted by consumers. Being the fifth biggest smartphone manufacturer in the world, vivo has been working on its strategy to accelerate its innovations across smart devices and applications for the 5G era. vivo has set-up five production hubs across the world, with an annual production capacity of nearly 200 million smartphones, to ensure its capability to produce enough stocks depending on its needs without compromising quality.
Besides, vivo has envisioned the transformational effect of 5G and devoted all efforts to developing critical 5G enablers. Since the launch of its first 5G smartphone, vivo has successful launched more than
20 models of 5G smartphone, price ranges from 1,000 RMB to 6,000 Chinese Yuan to meet different market needs.
Following the recent announcement of vivo and ZEISS Global Imaging Partnership, vivo has launched the latest X60 Series in China which features the second-generation micro-gimbal stabilization backed by ZEISS optics, Samsung Exynos 1080 chipset, latest OriginOS operation system, and a stunning dual-tone gradient design.
Expansion into Europe
vivo currently holds second position in the Chinese smartphone market, and its business has expanded to more than 40 countries and regions around the world. It also holds the top 3 smartphone vendors position in India, Indonesia, Thailand, and other countries.
“Bringing together over 10,500 people, the centres specialize in R&D of every facet of our smartphones and companion devices, from product design, software, camera features, mobile network connectivity including advanced 5G communications and patents, up to artificial intelligence features, making the overall user experience an outstanding one,” said Denny Deng, Vice President, President of European Business at vivo.
Shi Yujian, Senior Vice-President at vivo, said they have summed up a set of “more local, more global” experience through years of overseas experience, which serves as their strategic guide for expanding the global market. Also, vivo has 9 global R&D centers that continuously output outstanding talents and innovations in many cutting-edge consumer electronics fields such as imaging, AI, industrial design, and 5G communications. “In this process, we have always insisted on doing the right things and striving to do things right.,” added by Mr Shi Yujian.
Persistence is the Key to Success
The epidemic is also an opportunity for vivo to summarize and think. Whether it is the corporate spirit, brand positioning, or technical direction, vivo has been updated. 2020 is a year for vivo to “keep the clouds and see the moonlight”. vivo has puts forward the brand spirit of “Simplicity and Joy”, which strengthens the design, imaging, performance, and system including the brand positioning of “Humanistic Joy” in its X series.
vivo currently has four long tracks in design, imaging, performance, and system. The strategy of continuous investment in “Four Long Tracks” has created a series of bright products. vivo founder Shen Wei’s attitude towards the inside “Bury your head in the cause, and the result will come naturally.” vivo needs to stick to its duty, deeply cultivate user needs, and work hard from four long tracks, delivering user-centric products for users.