Samsung Delivers Greater Value With Shopee During Super Brand Day 2021

Super Brand Day 2021
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Themed ‘Deals that Dazzle’, the third edition of the campaign features exciting product deals and interactive shopping experiences

Samsung Electronics Co., Ltd in Southeast Asia is partnering with Shopee, the leading e-commerce platform in Southeast Asia, for the third edition of Super Brand Day 2021 on July 21-22 in Malaysia. Themed ‘Deals that Dazzle’, consumers can look forward to attractive savings on their favorite Samsung products, and also enjoy specially timed discounts on Shopee Live.

As Southeast Asia continues to see a rising volume of online purchases and higher consumer spending, e-commerce remains an important channel for Samsung to expand its reach and growth. This year’s Samsung Super Brand Day is tapping on this trend to address consumers’ increasing need for value and convenience. The shopping campaign offers irresistible deals across various Samsung products such as the latest smartphones, tablets, wearables, TVs and digital home appliances to consumers across the region.

Leveraging the growing popularity of live commerce, Samsung’s Super Brand Day 2021 will also feature interactive Shopee Live sessions to deepen engagement with consumers. Meanwhile, the online-exclusive Galaxy M series smartphones, which pack exceptional features at an accessible price point, will remain a promotional highlight this year.

“We are excited to continue our successful partnership with Shopee for the third year, to further our reach within the growing community of online-first consumers who love the innovations by Samsung. Online shoppers in the region are increasingly seeking new and creative virtual retail experiences that can also fulfill their needs for convenient access to value purchases. Samsung Super Brand Day on Shopee remains an important avenue for us to deliver what our consumers want while strengthening our online presence,” said Grace Yi, Regional Head of Online Business, Samsung Electronics, Southeast Asia, and Oceania.

“Many consumers are still on the lookout for products that elevate their stay-home and work-from-home experiences. Thus, we have worked with Shopee to offer dazzling deals on a wide range of Samsung products that suit different lifestyles. We hope that our consumers will enjoy the exciting offers and engaging online purchasing experience this Super Brand Day.”

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Through this partnership, Samsung will leverage Shopee’s extensive reach in the region and highly interactive seller tools like Shopee Live to engage online consumers in Southeast Asia.

Zed Li, Senior Manager (Business Development), Shopee Malaysia, said, “Shopee continues to see strong demand in the electronics category, where brands such as Samsung remain highly popular among shoppers in Malaysia. We are glad to build upon our strong partnership with Samsung to strengthen our offering and variety of high-quality electronic products. Not only do shoppers get to enjoy some of the best deals, they can also learn useful product hacks and tips to get the most out of their Samsung gadgets on Shopee Live. Happening in conjunction with the 8.8 Brands Festival, we look forward to a successful Super Brand Day with Samsung and will continue to work hand in hand with our brand partners to deliver more value for shoppers.”

Highlights of Samsung Super Brand Day 2021 in Malaysia include:

  • Enjoy attractive deals and vouchers:
    • Deals up to 45% off
    • Vouchers up to RM300 off
    • Stand a chance to win Galaxy Buds Live
    • Galaxy M12 at RM499 (RRP: RM799)
    • Save 40% on 32” Odyssey G5
    • RM270 off for 50” 4K Smart TV
  • Join Shopee Live on 21 July, 3pm & 22 July 9.30pm:
    •  Take part in the interactive livestream and stand a chance to win prizes worth up to RM8,000

The regional Samsung Super Brand Day 2021 will be rolled out across five markets, starting with the Singapore launch on 15 July. Vietnam will launch on 20 July; Malaysia and Thailand will launch on 21 July; and Indonesia will launch on 27 July.

Find out more about the Samsung Super Brand Day 2021 at here.

Download the Shopee app for free today on the App Store or Google Play Store to be a part of this year’s shopping event.

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