Digital Brand Survival in the Pandemic Era
As part of the Digital Brand Survival Series, Brand Geeks Inc is organising the inaugural edition of Turbocharge.Live, a 3-day Marketing Tech Conference & Masterclass Series from 5-7 October 2021, to be conducted online over Airmeet.
Manisah Sarujee, as the host of Turbocharge.Live and Geek-in-Command for Brand Geeks Inc said, “Despite all the uncertainties of the past 18 months, we decided to push on and organise this event to help Marketers and Marketing Techies to connect and collaborate in the increasingly vital field of marketing tech, especially in the pandemic era. However, most emerging brands are struggling to adapt as it seems complicated and scary.”
“Turbocharge.Live is here to help simplify marketing tech, making it more accessible and impactful to the digital brand survival of companies of all sizes. With tickets starting at just RM50, we hope to offer real value to our attendees.” Manisah adds.
To support this mission, many notable sponsors and partners have come onboard including ecosystem builders like MaGIC, Cradle, Cyberview, MyNEF, myHarapan and UOB (as part of their Jom Transform Programme). From the marketing tech side, Evenesis, Dattel, Airmeet, Supernewsroom, Redbeat Academy, EasyStore, Exabytes, Inmagine and many more are supporting and participating in this event. In addition to the panel discussions on 5 October 2021 and Masterclasses on 6-7 October 2021, their support includes various discounts, offers and free trials for all attendees.
Simplifying Marketing Tech for Emerging Brands
During the Keynote Session, Aireen Omar, President of AirAsia Digital will be sharing her thoughts with Karamjit Singh of Digital News Asia on Embracing Transformation as your Survival Kit to Navigate Uncertaintywithin the context of the new normal.
In fact, the entire event has been custom-designed for emerging brands to maximise their understanding, assessment and adoption of marketing tech curated across three tracks: Unify, Amplify and Quantify. This is to ensure that the marketing tech showcased during Turbocharge.Live holistically covers the spectrum of marketing activities while being accessible and affordable.
For Unify (strategy, market research and marketing talent development), the sharing will be by Brand Geeks Inc, Dattel, Redbeat Academy, Kakitangan.com and Easystore. Next, for Amplify (promotion and digital visibility), Evenesis, Supernewsroom, Airmeet, JomLaunch and Experiential Design Team (EDT) will take centre-stage. Thirdly, for Quantify (data analytics and insights), Grab, Exabytes, YYC Digital/Xero Platinum Partner and 11TREES will share their tricks of the trade. Most importantly, the 15 panel sessions and 16 Masterclasses aim to strike a balance between technical sharing and business applicability with practical hands-on guidance offered over the three-day event.
Turbocharge Community – creating engagement during & beyond the 3-Day event
What will set Turbocharge.Live apart from other virtual conferences is the Turbocharge Community which attendees will be invited to join right after the event. They can continue their learning and sharing via this exclusive community platform where all the contents of Turbocharge.Live will be accessible to them for an entire year, until Turbocharge.Live 2022.
“The aim of the Turbocharge Community is to bring together Marketers and Marketing Techies in an inclusive and nurturing environment where they are encouraged to interact, share and ‘Unleash their Brand Power Together’. With the Turbocharge Community on Mighty Network, we hope to build a community that will thrive beyond the three-day event with a more structured and sustainable base compared to the usual messaging or social media groups.” said Silmyi M.Sadek, Chief Geek of Brand Geeks Inc.
Full details for Turbocharge.Live as well as event tickets for Conference Only (1-Day), Conference & Masterclasses (3-Days) and group tickets are available at https://turbocharge.live/. You may also drop them a note at firstname.lastname@example.org