When it comes to explaining new products, nothing beats the power of a well-made product video. Compared to other content marketing, videos help convey messages better as visuals and sounds are included here. And one of the most used content for introducing a product is an explainer video.
Explainer videos are short videos that take complex topics and make them easy to understand while capturing the viewer’s attention. Since most people are foreign to tech-related terms, it’d be difficult for them to consider buying a product they are unaware of. That’s why companies need to find an effective way to communicate the features and benefits of their product, and video is one of the best ways to do that.
If you’re an Internet of Things (IoT) company, you should begin using videos to market your new products. Here are just a few of the benefits of using explainer videos for your IoT products:
1. Videos help explain complex topics in a simple way
One of the biggest benefits of using videos for your IoT products is that they can help explain complex ideas in an easy-to-understand manner. By breaking down complex concepts into bite-sized pieces, videos can help you communicate with your target audience in a more effective way.
As mentioned earlier, explainer videos are short and easy-to-watch content that can quickly introduce viewers to your product. By breaking down complex topics into small segments, viewers will be able to understand the product better without being overwhelmed by jargon or technical terms.
2. Videos are engaging and capture attention better
When it comes to getting people’s attention, explainer videos are king. With the addition of moving visuals, viewers are more likely to stick around until the end of the video. This is especially important for companies introducing a new product as they’ll want to make sure that the viewer understands what’s being shown.
Compared to text or images alone, explainer videos are more engaging and better capture a viewer’s attention. With people’s attention spans getting shorter and shorter, it’s important for companies to use videos as a way to engage with their target audience.
3. Videos help build trust and credibility for your brand
One of the main goals of any company is to build trust and credibility with its target audience. If more people trust your brand, they will consider using your IoT products to solve their problems. And one of the best ways to do that is by using video content.
When potential customers see that a company has made an effort to create videos, they’ll be more likely to trust that company and its products. That’s because producing videos can be expensive. Companies committed to incorporating video content will have a better public perception. And explainer videos are a great way to show customers that you’re an authority on the topic and that you take your product seriously.
4. Videos help increase conversion rates
Videos can also help increase conversion rates for your business. By showing potential customers what your product is and how it works, you give them a better idea of what to expect if they decide to purchase it.
That’s why many customers are quickly drawn into a product simply by watching a video about it. Videos are entertaining and, at the same time, informative in the sense that people can discover information easily.
Not to mention videos can demonstrate your products in a way that traditional content marketing can’t. Viewers watching your IoT’s explainer videos will be more convinced to make a purchase than reading the product information on long-form texts.
5. Videos improve your search ranking
Not only do videos help improve the conversion rates of your website, but they can also help improve its search ranking. Your site position on the search engine is essential to your business.
That’s why companies compete to land on Google’s first place because the majority of internet users visit websites shown right before them. People won’t have the time to check on the second page to buy a product.
So, if you want to increase online sales, getting on the first page is a must. And using explainer videos is the way to go for it.
Using videos for your IoT products is a great way to improve communication with your target audience. Not only are videos compelling and entertaining for the audience, but they can also help explain complex topics easily.
Overall, using videos for your IoT products can have a number of benefits for your business. Videos help build trust and credibility with potential customers, which are something every company should pursue. Also, videos can improve your SEO and help your site land on the first page.
And best of all, videos can help increase conversion rates for your business. If you’re looking to introduce a new product, especially if it has difficult terms that most people don’t know, like IoT, using explainer videos is the way to go.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
- Twitter: @breadnbeyond
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- LinkedIn: https://www.linkedin.com/in/andreoentoro/