“Morning“ Directed by YIP Yuen Ching and Starred by TABI Pocketed Four Prizes;
Simon ON, Carrier, Patrick LUI and Mischa IP Crowned as Gold Awardees of “Best Microfilm Actor/Actress Award” in Respective Tiers “Advertising Production Start-ups” & “Small Advertising Production Enterprises”
HONG KONG, April 2, 2022 /PRNewswire/ — Organized by the Hong Kong Association of Interactive Marketing (“AIM”) with Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) as the Lead Sponsor, the 9th Microfilm Production Support Scheme (Music) (“Support Scheme”) held the online Awards Presentation Ceremony cum Premiere on 30 March 2022, to announce the winners of the 26 awards which recognized outstanding original microfilms produced under the Support Scheme and their production crews. It was noted that the quality of the entries was excellent. Among them, “I lost my cat” directed by TANG Chiu Tang and starred by SADJAY, and “Interview with Lo Ting: An Oral history project” directed by CHU Ka Shing and starred by The Absent Brother stood out with their outstanding performances and won the respective Gold Award of the “Best Microfilm Production Award” in the “Advertising Production Start-ups” and the “Small Advertising Production Enterprises” Tiers. Simon ON Chun Ho, Carrier CHOI Tsz Ching, Patrick LUI Yau Fai, and Mischa IP won the respective Gold Award of the “Best Microfilm Actor Award” and “Best Microfilm Actress Award” in two tiers. The biggest winner is “Morning” directed by YIP Yuen Ching and starred by TABI which won a total of four prizes in the “Advertising Production Start-ups” tier.
The 9th Support Scheme has 31 participating teams, each formed by a local advertising production company, a local director, and a local singer/ group. In the Tier 1 “Advertising Production Start-ups”, there are 21 teams, whereas and the Tier 2 “Small Advertising Production Enterprises” has 10 teams. With the subsidies and professional training offered by the Support Scheme, these teams produced their original microfilms which competed for 26 awards. The online Awards Presentation Ceremony cum Premiere held on 30 March 2022 announced the winners of the awards, namely the “Best Microfilm Production Award”, the “Best Microfilm Actor Award” and the “Best Microfilm Actress Award” (each with its Gold, Silver, and Bronze Awards), as well as the “Best Microfilm Scriptwriting Award”, the “Best Cinematography Award” and the “Best Art Direction Award.” The winners of these awards were selected by a judging panel, while those of the “Most Popular Microfilm Award” were selected by public through online voting.
The AIM is pleased to have Dr. Bernard CHAN Pak Li, JP, Under Secretary for Commerce and Economic Development of the HKSAR as the Guest of the Honor of the ceremony, as well as Mr. Ralph SZETO, Chairman of the AIM, Mr. Francis FONG, Founding and Honorary Chairman of the AIM, Mr. Ricky FUNG Tim Chee, BBS, CEO of the IFPI (Hong Kong Group), and representatives of the judges, Mr. Anthony LEE, Vice Chairman of the Hong Kong Film Directors’ Guild, and Mr. Jason LAM, Scriptwriter, join the live broadcast of the ceremony, to witness the awardees’ achievements. The winners of each tier are introduced in the following paragraphs.
Tier 1 “Advertising Production Start-ups“
Gold Award of “Best Microfilm Production Award” went to “I lost my cat” starred by SADJAY
Produced by B&W Production Company and directed by TANG Chiu Tang, “I lost my cat” is expressed in a down-to-earth way, fully integrating and highlighting the atmosphere and texture of a nostalgic shopping mall, and at the same time capturing the essence of each character. The microfilm won the Gold Award of the “Best Microfilm Production Award”. The five-member group SADJAY participated in the microfilm by portraying neighbors with different personalities in the play, and each of them was very distinct in characters. For their outstanding performance, four of them were jointly presented the Bronze Award of the “Best Microfilm Actor Award”. Another microfilm produced by Yea Juk Production Limited, directed by TO Chun Him and starred by Wondergarl, “FLY” was crowned the Silver Award of the “Best Microfilm Production Award” with the script full of dark humor a very exciting and innovative story through the use of superb cinematography techniques.
As for the “Best Microfilm Actor Award “, Simon ON Chun Ho won the Gold Award for his starring role in “Hello World”. In the microfilm, his precise handling of dialogue and tone successfully brought the audience into the story. “Hello World” whichwas produced by Mimesis Image, directed and written by LEE Daniel Pui Yiu, also earned honor for the “Best Microfilm Scriptwriting Award” with the twisted plot and the character designs that were full of surprises. For the Sliver Award, it was presented to Eric CHOW for his vivid and outstanding performance in “Hei, I’m Home” produced by GRAND MANNER CO., LIMITED and directed by Lo LAM.
“Morning” Clinches Four Awards as the Biggest Winner
Produced by N SQUARE and directed by YIP Yuen Ching, “Morning” was acclaimed for its precise editing skills, which brought the production team the Bronze Award of the “Best Microfilm Production Award”. Showing the tension among the characters in a limited length of the microfilm, director of photography Man Nok WONG and art director Moss SIU Hei Ki impressed the judges with their unique shots and lighting, scene arrangements that fit the story and meticulous arrangement of props that won them, the “Best Cinematography Award” and “Best Art Direction Award”. As the leading actress, TABI played a gentle and dangerous role in the play. Her delicate performance with personal style successfully captured the audience. She won the Bronze Award of the “Best Microfilm Actress Award”, which is the fourth award received by the film.
Carrier (CHOI Tsz Ching) Won Gold Award of “Best Microfilm Actress Award” with Excellent Acting Skills for Three Consecutive Editions
“Jump Start” was produced by Good Things Production Limited and directed by TANG Ngai Hung. The leading actress, Carrier (CHOI Tsz Ching), showed her exquisite acting techniques in the microfilm and brought the audience into the character’s emotions as well as the story. She has triumphed the Gold Award of the “Best Microfilm Actress Award” for three consecutive editions. The judges recognized her solid acting skills and suggested her consider challenging herself in the feature films on the big screen. The Silver Award of the “Best Microfilm Actress Award” went to Karen KONG, the heroine of “HEARTBREAK DIVERSION SERVICE” with humorous and interesting performance. The microfilm was produced by CoverDog Production Limited and directed by Din Sing Danson CHEUNG.
The “Most Popular Microfilm Award” was voted by the public online, the winner went to “So-Fa-Gio 852”, produced by Dimensions Media Company Limited, directed by Tomy WAI, and starred by O3. In the story the protagonist was helped to regulate his emotion, so that he could walk out from the haze of his wife leaving him.
Tier 2 “Small Advertising Production Enterprises”
The Absent Brother won Two Awards for “Interview with Lo Ting: An Oral history project”
In Tier 2 “Small Advertising Production Enterprises”, “Interview with Lo Ting: An Oral history project”, produced by ONE CREW PRODUCTION, directed by CHU Ka Shing and starred by The Absent Brother, was crowned the Gold Award of the “Best Microfilm Production Award”. The microfilm was narrated in a pseudo-documentary style, with its natural and authentic vibe successfully drove the emotions of the audience. The judges highly praised and favored the professional visual effect in the microfilm and the music that was well-blended with the scenes which made it very suitable for screening on big screen. Furthermore, the keen sense of touch and extraordinary photography skills as demonstrated by the director of photography, Will WONG in the perfect overall shooting distance helped build the plot of the microfilm. It won him the “Best Cinematography Award”.
“Accident” and “Enter Your Dream” Each Won Three Awards
Produced by Netvision, directed and written by WONG Hing Nam, “Accident” created a lot of surprise transitions with its excellent script. The microfilm was handled as professionally as a commercial film with proficient shooting effect. The character building of each role and the balance between the actors in the leading and supporting roles successfully brought out the protagonist’s inner world emotion. All these accumulated to win the microfilm the Silver Award of the “Best Microfilm Production Award” and the “Best Microfilm Scriptwriting Award”. The microfilm climaxed in the actress’ monologue happened in one shot, which was also a big challenge for Mischa IP. Despite her performance in microfilm, the outcome was stunning that crowned her the Gold Award of the “Best Microfilm Actress Award”.
FOK Pui Sze, previously the art director of many films, directed her first microfilm “Enter Your Dream” this time. The whole production was meticulous, especially the sets, costumes, makeup, and even the tone of the actors and actresses, which were well managed to bring the audience back to the 1980s. This microfilm, produced by Verse Case Scenario Studio and with Ber LEUNG as the art director, won the Bronze Award of the “Best Microfilm Production Award” and the “Best Art Direction Award”. Hana TAM, the leading actress who played the younger version of the actress LAM Kin Ming in the microfilm, showed her unique acting techniques and well preparation in reinterpreting the mood of the 1980s that was required by her character. She was named the Bronze Award of the “Best Microfilm Actress Award” for such outstanding performance.
As for the Silver Award of the “Best Microfilm Actress Award,” it went to Susan SHAW Yam-Yam, who starred in “Electric Goddess”. Her superb performance perfectly matched with the bold and spooky image in the microfilm. The work is produced by Buddha’s Protein Entertainment Ltd and directed by Jach CHOW.
Gold Award of “Best Microfilm Actor Award” went to Patrick LUI Yau Fai for his lively and delicate acting
“TIME TRAVEL AGENCY”, which was produced by THREE FIVE TEAMWORK PRODUCTION LIMITED and directed by LI Man Shun, won Patrick LUI Yau Fai, the leading actor, the Gold Award of the “Best Microfilm Actor Award” for his lively and delicate acting. The microfilm was also awarded the “Most Popular Microfilm Award”. Will LEE Ho Hin crowned the Silver Award of the “Best Microfilm Actor Award” for his excellent performance in “A Night in Cheung Wing” produced by One Tik Production and directed by LUI Siu Wing. He illustrated the natural transition of emotions in the character and his sincere work was highly praised by the judges.
Roberto MADAN took the challenge of being the leading actor in the fantasy love story “Mermaid Squama”. His hard work was recognized that won him the Bronze Award of the “Best Microfilm Actor Award”. The microfilm was produced by One Cool Pictures Limited and directed by Ivan LAW.
Dr. Bernard CHAN Pak Li, JP, Under Secretary for Commerce and Economic Development of the HKSAR, delivered a speech at the online Awards Presentation Ceremony of the 9th Support Scheme. He expressed his heartfelt gratitude to the AIM on successfully organizing the project. He also remarked that the success of the Support Scheme demonstrated the funding support of the HKSAR Government could lead to more cross-sector collaboration in creative industries.
Speaking on the same occasion, Mr. Ralph SZETO, the Chairman of the AIM, said that, “It is our pleasure and honor to organize the Support Scheme again this year, which has been supported and sponsored by CreateHK for many years in a row. The quality of the microfilm produced under the Support Scheme keeps improving over the years. Not only did they win overseas awards, they also helped many participating singers gain further exposure and opportunities in the film and television sectors. The participating directors have remarkable development in advertising, film, and television industries as well. Like Lawrence KAN Kwan Chun who directed a well-received TV series ‘In Geek We Trust’ and Kelvin CHAN Kin Long who directed the film ‘Hand Rolled Cigarette’ that has been nominated for seven awards in this year’s Hong Kong Film Awards.” Mr. SZETO hopes that the Support Scheme will continue to receive wide support and help nurture more creative local talent, so as to further develop the advertising, film production and the entire creative industries in Hong Kong.
The 31 microfilms produced under the 9th Support Scheme have been uploaded onto the project’s official website for public’s FREE viewing. The full list of winners can be found in the Annex.
The 9th Microfilm Production Support Scheme (Music)
The 9th Microfilm Production Support Scheme (Music) (“Support Scheme”) comprises two tiers. For the Tier 1 “Advertising Production Start-ups”, it has 21 teams, each formed by a local advertising start-up established within the last six years, one local director who has less than six years’ experience, and a local singer/group paired up with the start-up through drawing of ballots. Each team received a maximum subsidy of HK$120,000 to produce its original microfilms with storylines of four to eight minutes. As for the Tier 2 “Small Advertising Production Enterprises”, it has 10 teams, each formed by a local small-sized advertising production company established within the last 12 years, a local director who has less than 12 years’ experience and a local singer/group teamed up with the company by themselves. Each team received a subsidy up to HK$220,000 to produce its original microfilm with storylines of 12 to 16 minutes.
The singers/groups who participated in the Support Scheme provided songs for use and performed in the microfilms of their own teams and thereby earned more performing experiences and increased exposure.
Besides, training, mentorship and all-round promotional support for the participating teams will be provided by the organizer. The teams with prominent performances will be recommended for further participation in international microfilm or short film-related competitions for more people to appreciate the creative works of Hong Kong’s younger generation.
For more details about the Support Scheme, please visit: http://www.microfilm-music.hk.
Create Hong Kong
Create Hong Kong (“CreateHK”) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region (“HKSAR”) in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community. CreateHK sponsors the Microfilm Production Support Scheme (Music) since 2013/14 and other projects to support the development of local advertising and music industries.
Website: http://www.createhk.gov.hk
Organizer: |
Hong Kong Association of Interactive Marketing |
Lead Sponsor: |
Create Hong Kong of the Government of the Hong Kong Special Administrative Region |
Issued by: |
Hong Kong Association of Interactive Marketing |
Media enquiries: |
VIS Communications Consultancy Limited |
Mr. Felix Poon |
Tel.: 9202 2885 / 2804 2388 |
Fax: 2804 2390 |
Email: felix@vis-pr.com |
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Annex
The 9th Microfilm Production Support Scheme (Music) Winner List – |
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Tier 1 “Advertising Production Start-ups” |
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Award |
Microfilm / Winner |
Advertising Production Start-up & Director |
Singer/ Group & Record Label |
Best Microfilm Production Award |
|||
Gold |
I lost my cat |
B&W Production Director: TANG Chiu Tang |
SADJAY Record Label: Weirdo Creative |
Silver |
FLY |
Yea Juk Production Limited Director: TO Chun Him |
Wondergarl |
Bronze |
Morning |
N SQUARE Director: YIP Yuen Ching |
TABI |
Best Microfilm Actor Award (Individual Award) |
|||
Gold |
Simon ON Chun Ho (Microfilm: Hello World) |
Mimesis Image Director: LEE Daniel Pui Yiu |
Simon ON Chun Ho |
Silver |
Eric CHOW (Microfilm: Hei, I’m Home) |
GRAND MANNER CO., LIMITED Director: Lo LAM |
Eric CHOW |
Bronze |
SADJAY (Microfilm: I lost my cat) |
B&W Production Director: TANG Chiu Tang |
SADJAY Record Label: Weirdo Creative |
Best Microfilm Actress Award (Individual Award) |
|||
Gold |
Carrier (CHOI Tsz Ching) (Microfilm: Jump Start) |
Good Things Production Limited Director: TANG Ngai Hung |
Carrier Record Label: Carrier |
Silver |
Karen KONG (Microfilm: HEARTBREAK DIVERSION SERVICE) |
CoverDog Production Limited Director: Din Sing Danson CHEUNG |
Karen KONG |
Bronze |
TABI (Microfilm: Morning) |
N SQUARE Director: YIP Yuen Ching |
TABI |
Best Microfilm Scriptwriting Award (Individual Award) |
LEE Daniel Pui Yiu (Microfilm: Hello World) |
Mimesis Image Director: LEE Daniel Pui Yiu |
Simon ON Chun Ho |
Best Cinematography Award (Individual Award) |
Man Nok WONG (Microfilm: Morning) |
N SQUARE Director: YIP Yuen Ching |
TABI |
Best Art Direction Award (Individual Award) |
Moss SIU Hei Ki (Microfilm: Morning) |
N SQUARE Director: YIP Yuen Ching |
TABI |
Most Popular Microfilm Award |
So-Fa-Gio 852 |
Dimensions Media Company Limited Director: Tomy WAI |
O3 Record Label: A RUNNING HORSE ENTERTAINMENT CO., LIMITED |
The 9th Microfilm Production Support Scheme (Music) Winner List – |
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Tier 2 “Small Advertising Production Enterprises“ |
|||
Award |
Microfilm / Winner |
Small Advertising Production Enterprises & Director |
Singer/ Group & Record Label |
Best Microfilm Production Award |
|||
Gold |
Interview with Lo Ting: An Oral history project |
ONE CREW PRODUCTION Director: CHU Ka Shing |
The Absent Brother |
Silver |
Accident |
Netvision Director: WONG Hing Nam |
Mischa IP Record Label: Sony Music Entertainment Hong Kong Limited |
Bronze |
Enter Your Dream |
Verse Case Scenario Studio Director: FOK Pui Sze |
Hana TAM |
Best Microfilm Actor Award (Individual Award) |
|||
Gold |
Patrick LUI Yau Fai (Microfilm: TIME TRAVEL AGENCY) |
THREE FIVE TEAMWORK PRODUCTION LTD. Director: LI Man Shun Jacky |
Patrick LUI Yau Fai |
Silver |
Will LEE Ho Hin (Microfilm: A Night in Cheung Wing) |
ONE TIK PRODUCTION Director: LUI Siu Wing |
Will LEE Ho Hin Record Label: DREAMS SALON ENTERTAINMENT CULTURE LIMITED |
Bronze |
Roberto MADAN (Microfilm: Mermaid Squama) |
One Cool Pictures Limited Director: Ivan LAW |
Roberto MADAN Record Label: Manner Entertainment Development Limited |
Best Microfilm Actress Award (Individual Award) |
|||
Gold |
Mischa IP (Microfilm: Accident) |
Netvision Director: WONG Hing Nam |
Mischa IP Record Label: Sony Music Entertainment Hong Kong Limited |
Silver |
Susan SHAW Yam-Yam (Microfilm: Electric Goddess) |
Buddha’s Protein Entertainment Ltd Director: Jach CHOW |
Susan SHAW Yam-Yam |
Bronze |
Hana TAM (Microfilm: Enter Your Dream) |
Verse Case Scenario Studio Director: FOK Pui Sze |
Hana TAM |
Best Microfilm Scriptwriting Award (Individual Award) |
WONG Hing Nam (Microfilm: Accident) |
Netvision Director: WONG Hing Nam |
Mischa IP |
Best Cinematography Award (Individual Award) |
Will WONG (Microfilm: Interview with Lo Ting: An Oral history project) |
ONE CREW PRODUCTION Director: CHU Ka Shing |
The Absent Brother Record Label: 2-HALVES PRODUCTION |
Best Art Direction Award (Individual Award) |
Ber LEUNG (Microfilm: Enter Your Dream) |
Verse Case Scenario Studio Director: FOK Pui Sze |
Hana TAM Record Label: Vlogger Entertainment Limited |
Most Popular Microfilm Award |
TIME TRAVEL AGENCY |
THREE FIVE TEAMWORK PRODUCTION LIMITED Director: LI Man Shun Jacky |
Patrick LUI Yau Fai Record Label: THREE FIVE TEAMWORK PRODUCTION LIMITED |
List of Advertising Production Start-ups and Singers/Groups Participating in |
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(Listed in alphabetical order of the English names of the participating advertising production start-ups) |
||
Advertising Production Start-up & Director |
Singer/ Group & Record Label |
Title of Microfilm |
2cm lab Director: Will CHENG Chi Shing |
Kimman WONG |
人間飄浮 Life Flows |
A Mess Studio Limited |
Ashia |
道歉麵包店 |
B&W Production Director: TANG Chiu Tang |
SADJAY |
不見了貓 |
BLACK EDGE PICTURES Director: Lily MAN |
Brian WONG |
外賣仔 |
Closer Production Director: Michelle LAU |
All For One Record Label: Freeway Entertainment Management Limited |
未完成的故事 |
Concrete Lab Director: YUNG Tsz Hong |
Eagle |
b side |
CoverDog Production Limited Director: Din Sing Danson CHEUNG |
Karen KONG |
失戀傷心轉移速遞 |
Dimensions Media Company Limited Director: Tomy WAI |
O3 Record Label: A RUNNING HORSE ENTERTAINMENT CO., LIMITED |
花之音 |
Feedthedog Production Director: Maisy Goosy |
Melody WU |
廟廟淼淼 In a Trance with the Tempo of Temple Street |
Good Things Production Limited Director: TANG Ngai Hung |
Carrier |
過江龍 |
GRAND MANNER CO., LIMITED Director: Lo LAM |
Eric CHOW |
親愛的,我回來了 |
IntenseCreation. Director: CHE Chun Hei |
Leanne LI |
輪環 Back and Forth |
MEH MONO CO. Director: King-lun YEUNG |
VIRT |
凌晨三點一分 |
Mimesis Image Director: LEE Daniel Pui Yiu |
Simon ON Chun Ho Record Label: SONG ENTERTAINMENT LIMITED |
Hello World |
N SQUARE Director: YIP Yuen Ching |
TABI |
Morning |
NG BROTHERS Director: Apple Ng |
Alan Ho |
隔離 |
SHOKUNIN IMAGE LIMITED Director: Henry CHUNG |
Calvert FU |
現代偽術 |
VDP.graphy Director: LEUNG Chui Ying |
Wallis CHO |
百味微光 |
WET DOG IMAGE LIMITED Director: LO Tsz Hin |
LOK Yan Ming |
歸零 |
Yea Juk Production Limited Director: TO Chun Him |
Wondergarl |
蠅 |
ZELIG PRODUCTION Director: WONG Man Chak, Willis |
The Sulis Club |
無氧之地 |
List of Small Advertising Production Enterprises and Singers/Groups Participating in |
||
(Listed in alphabetical order of the English names of the participating advertising production enterprises) |
||
Small Advertising Production Enterprise & Director |
Singer/ Group & Record Label |
Title of Microfilm |
Buddha’s Protein Entertainment limited Director: Jach CHOW |
Susan SHAW Yam-Yam Record Label: Lona Records |
電音女神 |
DejaVu Creative Limited |
YING Chi Yuet (MrLittleCat) Record Label: Ying Production Limited |
諜影同行 SHADE OF BROTHERHOOD |
Netvision Director: WONG Hing Nam |
Mischa IP Record Label: Sony Music Entertainment Hong Kong Limited |
意外 |
One Cool Pictures Limited Director: Ivan LAW |
Roberto Record Label: Manner Entertainment Development Limited |
魚鱗 |
ONE CREW PRODUCTION Director: CHU Ka Shing |
The Absent Brother Record Label: 2-HALVES PRODUCTION |
與盧亭對談 |
ONE TIK PRODUCTION Director: LUI Siu Wing |
Will LEE Ho Hin |
茶記等 A Night in Cheung Wing |
ONESHOT CONCEPT LIMITED Director: Finn LAI |
Andy is Typing… |
樂團鬼門關 |
Safe & Nice (H.K.) Limited Director: Ian HUI |
Lillian WONG Record Label: LILINOTION |
無處可逃 |
THREE FIVE TEAMWORK PRODUCTION LIMITED Director: LI Man Shun Jacky |
Patrick LUI Yau Fai Record Label: THREE FIVE TEAMWORK PRODUCTION LIMITED |
超時空旅行團 TIME TRAVEL AGENCY |
Verse Case Scenario Studio Director: FOK Pui Sze |
Hana TAM |
你在記憶中走來 Enter Your Dream |