foodpanda Malaysia, the country’s leading food delivery platform, is elevating its brand experience with a new brand philosophy – ‘Live Like A Panda’, a long-term campaign that encourages users to be carefree and chill like a true panda and let foodpanda do all the work!
“The theme ‘Live Like A Panda’ perfectly encapsulates what foodpanda is all about and what we hope to provide to our users. We can do all the heavy lifting while Malaysians can have the chance to live stress-free. We strive to be an indispensable enabler of convenience for customers where they get to have their favourite meals and fresh groceries delivered to them without any hassle,” shared Bernard Chong, Director of Marketing at foodpanda Malaysia.
‘Live Like a Panda’ will see a series of initiatives led by Pau-Pau, its loveable mascot, which best encapsulates a chillax culture while foodpanda continues to deliver joy. Kicking off the initiatives, foodpanda recently offered Pau-tastic rewards through the 11.11 ‘Collect Pandas, Get Rumah Contest’ campaign.
This campaign is driven by a point collection system where in order to Win Like A Panda, users collected points each time they used the foodpanda app for food delivery, pick-up and shops/pandamart. foodpanda especially rewards its loyal pandapro subscribers who will automatically obtain double points for all orders placed.
The unmissable grand prize, a 3-bedroom hilltop condominium at KAIA Heights worth over RM570,000 was sponsored by UEM Sunrise, one of Malaysia’s leading property developers with international presence. Other prizes of the contest include:
- 10x Huawei Mate 50 Pro + Watch GT2 + Freebuds Pro 2 worth RM7,000
- 10x iPhone 14 Pro Max (128 GB) worth RM5,799
- foodpanda vouchers worth RM1,000
Bernard added, “None of this would have been possible without our incredible sponsors, mainly UEM Sunrise for the beautiful home that we are about to give away today to one lucky winner. We believe that the home is where the heart is and with this new property, we hope to deliver joy to yet another doorstep through all that we do.”
The winners were present at the recently held prize giving ceremony set at GSC Play+, 3 Damansara, where attendees of the event got the chance to Live Like A Panda and enjoy the recently-released “Avatar: The Way of Water”. The movie theatre experience was set to allow attendees to unplug and immerse themselves in a relaxing state of mind.
A lot of fun was also in store for the winners’ children with a play area set up for them complete with exciting activities including face painting and several stations for arts and crafts.
The winners of this ‘Collect Pandas, Get Rumah Contest’ were selected from a total of 30 shortlisted customers who have collected points throughout the contest period through their foodpanda delivery orders. Upon the selection of the shortlisted participants, final winners of each prize were selected via a lucky draw and short quiz carried out during the prize giving ceremony.