- Under the brand proposition of “Inspiration Ahead”, OPPO introduces the “Choose Joy” campaign for the APAC market, allowing them to embark on a future with the choice to choose happiness.
- With the ‘Unforgettable Lunar New Year’ mini video, OPPO aims to bring a memorable holiday to APAC consumers.
Through its Choose Joy campaign launched exclusively for the APAC market, OPPO releases its Unforgettable Lunar New Year brand video which imparts the message of togetherness and how technology plays a key role in uniting people together, bringing about boundless joy.
“With our brand proposition of ‘Inspiration Ahead’, we hope to continue empowering our consumers to be inspired through our range of innovative products and continue to ‘Choose Joy’ with us. We hope to be alongside our consumers on their journey towards leading an enriched digital lifestyle and as we ring in the Lunar New Year, we are ever ready to provide our consumers with a wider ecosystem of innovative products,” said Andy Shi, OPPO President of APAC.
Unforgettable Lunar New Year tells the story of a little boy on an all-important mission of making the Lunar New Year festivities special for the entire family. Leading up to the auspicious occasion, the boy embarks on a creative journey to remember the name of his relatives and with the help of OPPO, the wonderful tradition of gathering around the reunion dinner table is one that is marked with joy.

The inspiration for the short film comes from little moments in each celebration of Chinese New Year which is filled with the beauty of cultural variety in tradition, values and lifestyle. Alongside bringing joy to the audience, the film also reflects the humanistic care spirit behind OPPO’s technology and products, which has always been demonstrated through OPPO’s innovations.
Another way OPPO consumers can ‘Choose Joy’ this festive season is through the new OPPO Reno8 5G Sunkissed Beige colorway, which is the perfect gold shade for the Lunar festivities. Kick off the Lunar New Year with style and capture inspiring moments with friends and family. Its sophisticated craftsmanship brightens up the back cover with a light gold hue inspired by lithe, shimmery organza, delivering fashion and elegance.

Aside from the auspicious color to match the brighter year ahead, the Reno8 5G is powered by Dual Sony Flagship Sensors and several AI-enhanced imaging features such as the Ultra Night Video and Night Portrait, designed for capturing joyful memories during the festive season. For those who are looking to purchase a new smartphone, OPPO’s Choose Joy sale is happening right now until 31 January 2023.
With up to RM 300 off, take your pick from a variety of OPPO smartphones and be entitled to OPPO’s PWP deals. Up for grabs are the Watch Free at just RM 299 (RRP RM 449), Enco Air2 at RM 159 (RRP RM 249) and the super multitasking tablet, Pad Air 4GB+128GB at just RM 1,199 (RRP RM 1,299). The OPPO Choose Joy sale is available at all My OPPO Space, OPPO Brand Store, OPPO Official Online Store, and e-commerce partners.