HONOR showcases more Human-Centric Innovations for its worldwide users
HONOR has provided a look behind the scenes at how it developed its HONOR Magic5 Pro smartphone, featuring all the advancements in design, display, photography, and performance that made the HONOR Magic5 Pro a device adored by many across the globe. Some of its unveiling revealed its R&D practices and facilities, further implying the importance of its human-centric innovations. CEO of HONOR Device Co, Ltd, George Zhao, expressed the company’s pride in developing such a groundbreaking device and stated the intention in its continuous pursue for innovation and releasing new products for consumers.
HONOR Magic5 Pro – The Magic Behind its Revolutionary Falcon Camera System
Introducing the all-new Millisecond Falcon Capture algorithm, this has propelled the HONOR Magic5 Pro one of the fastest capturing smartphones on the market. HONOR’s uniqueness in developing its own dedicated camera labs to conduct quantitative and qualitative analysis has helped in the growth of its AI algorithm. Its autofocus speed has increased by 245%, taking faster speed levels compared to the previous generation of its image capturing capabilities.
HONOR, together with Qualcomm Technologies has fully harnessed the Qualcomm® AI Engine, resulting in a huge boost of the cache interval by more than six times. With an AI network trained with more than 270,000 images in its database, the HONOR Magic5 Pro’s camera is here to ease users to capture their magic moment without the worry of missing a shot. All this was made possible thanks to an 18-month period spent in completely rebuilding the HONOR Image Engine with new architecture, source code, and algorithms to fully harness the processing power of the Snapdragon® mobile platform.
A Long-Standing Commitment to Eye Care Innovation
The HONOR Magic5 Pro introduced an all new Circadian Night Display – becoming the first smartphone to receive the TÜV Rheinland Circadian Friendly Certification – which regulates blue light to improve sleep quality. Acquiring such recognition was no easy feat. According to HONOR’s lab tests, this feature can increase melatonin secretion by up to 20% within three hours, helping users to get a better night’s sleep.
HONOR has a long-standing commitment to human-centric eye care innovation, beginning its research of eye care technologies back in 2016.
With data collected from more than 10,000 users to uncover the optimal display dimming technology, HONOR’s Dynamic Dimming feature is now effective in lowering eye fatigue by 18% after 45 minutes of use.
“Controlling our exposure to blue light is increasingly important for sleep and general health, particularly with increasing amounts of screen time late in the day,” commented Dr. Glen Jeffery, Professor of Neuroscience – Institute of Ophthalmology, Faculty of Brain Science at UCL. “Modifying screens to reduce disruption is critical, and HONOR’s development of their circadian night display and dynamic dimming feature is an important move in this direction,” he said.
Adhering to the Highest Global Standard of Product Quality
With over $20 million investment in quality testing equipment at its Global Compliance and Testing Center, HONOR ensures the best product quality in every step of its product making procedure. The state of the art center allows in-house tests in verifying more than 200 certification test standards, making it one of the highest by global standard when it comes to quality.
What’s better, HONOR’s in-house OTA Anechoic Chamber provides a perfectly controlled laboratory environment for testing mobile communication, proved by a drop of 35% on the SAR rating for mass production is – fulfilling the necessary compliance requirement – and it is the only device OEM to have Qualcomm’s Smart-Transmit SAR certification.
Based on its own brand standards, 260 tests are conducted on thousands of different components in a smartphone to ensure that its products adhere to the strictest global standards. Every detail matters to HONOR, giving further assurance that the HONOR Magic5 Pro is truly built to last and can be a trusted mobile device for users everywhere.
HONOR’s Magical Trip up for Grabs!
HONOR Magic5 Pro – Flagship Dark Horse
The HONOR Magic5 Pro – also known as the best of MWC 2023 – can now be owned starting from RM 4,299 in 2 stunning color choices of elegant & bold Meadow Green and Classic Black.
HONOR Magic5 – Best Value Flagship
As the name suggests, HONOR’s best value came in the shape of the HONOR Magic5 at RM 3,499 ready in options of either the calm & noble Glacier Blue or Classic Black.
HONOR Magic Vs – New Elite Foldable
The HONOR Magic Vs is the first foldable smartphone launched globally is here to tackle the market – with prices starting from RM 5,999 – for the calm & noble Cyan or Classic Black for color choices.
HONOR’s Installment Plan
See what you like but on a budget? HONOR’s got you covered! With a 0% instalment plan starting from just RM4.80/day, select your own exclusive devices at 0% interest and processing fee for up to 24 months, available for the trio of HONOR Magic5 Pro, HONOR Magic Vs and HONOR Magic5. For more info on installment plans, head on to: https://bit.ly/HONORMagicDualFlagship .
Win triple rewards when you purchase a HONOR Magic Series with EnrichIt’s time to fly! Purchase any HONOR Magic series and win yourself 7,000 Enrich points for luxurious Malaysia Airlines Golden Lounge access or domestic flight ticket. With a close dateline on May 31st 2023, quickly snatch your triple rewards and travel! For all you need to know about Enrich and its participation, head on to: https://bit.ly/HONORXEnrich
