Laifen achieved $47-Million (USD) sales revenue with over 600,000 high-speed hair dryers sold through all channels during Chinese 618 shopping day.
HONG KONG, June 28, 2023 /PRNewswire/ — China’s 618 shopping day has become a significant event in the retail industry for millions of shoppers every year. Laifen, the fastest-growing brand in the consumer electronics segment in China, seized the opportunity to participate in this shopping festival from June 1st to June 18th. While Laifen’s success was expected to be strong during the event, the final tally of sales results was unprecedented.
Laifen achieved astounding revenue of $47-Million (USD) with over 600,000 units sold during the shopping festival. This made a remarkable impression and demonstrated the strong market share Laifen has in the industry. Laifen’s debut product, the high-speed Swift hair dryer, sold more than 600,000 pieces through various channels, contributing significantly to the overall sales figures.
Compared to the same period last year, Laifen experienced a remarkable increase in both sales volume and revenue. The sales volume increased by a staggering 176%, indicating the growing popularity and trust that consumers have placed in the brand. Additionally, the sales revenue witnessed a significant surge, increasing by 96% compared to the previous year.
Laifen’s success extended beyond just one platform. The brand was ranked first in the hair styling appliance category on popular e-commerce platforms such as tmall.com, jd.com, and douyin.com. This achievement further solidifies Laifen’s dominant position in the industry and showcases its ability to satisfy consumers with high-performance products across the world.
As a forward-thinking technology company, Laifen has exciting plans for the future. One of the key highlights is the launch of a new-generation electric toothbrush in the coming months. This move signifies Laifen’s commitment to expanding its product portfolio and catering to the evolving needs of consumers.
Founded in 2019, Laifen’s products are currently being used by more than five million families worldwide. Improving traditional products and making ground-breaking technology affordable to everyone is the mission of Laifen. With 1/3 of all employees working in research and development, Laifen independently designed and manufactured a 110,000 rpm high speed brushless motor and applied the technology to its first hair dryer in 2020. Now the company is quickly moving towards innovating more electronic appliances in the market. Find out more about Laifen at laifentech.com.