One year on, TikTok Shop has created exciting growth opportunities for local homegrown brands through Shoppertainment
TikTok Shop is celebrating its first birthday by looking back on its milestones and looking ahead toward providing even more opportunities for sellers and shoppers in the TikTok ecosystem.
Since its arrival to Malaysian shores, TikTok Shop has been driving interactive and seamless e-commerce experiences with Shoppertainment where sellers can infuse their creativity into getting their brand voice heard, and shoppers are able to walk the talk with #tiktokmademebuyit and purchase products on TikTok.
Earlier this year, TikTok introduced TikTok Shop Shopping Center, a central hub where users can easily discover promotions (such as campaigns and flash sales), and the wide array of products from TikTok Shop merchants, as well as manage their orders all natively within one tab to provide an enhanced shopping experience.
With the intention of boosting the local economy and providing unrivalled support to local small and medium enterprises (SMEs), TikTok Shop has reached out to SMEs through education and training programmes and become instrumental to many success stories in the local market with a 78% uplift in SME sellers onboarded over the last 6 months.
TikTok Shop Malaysia FMCG category director, Wilson Leong shares: “When TikTok Shop was first introduced last year, we wanted to provide an improved, creative and entertaining buying and selling experience. It was our aim to empower communities, creators and small businesses to be in control and take charge of their business growth as well as gain new customers and reach greater heights than they could ever imagine through our various initiatives and efforts. One year on, it is exciting to see the organic and impressive growth that has resulted from the resilience and ingenuity of our sellers, and we hope to reach many more in the years to come.”
As part of the first-year birthday celebrations for TikTok Shop, it is hosting a Happy Big Day 6.6 Campaign to reward its shoppers for choosing to shop on the platform. This includes themed 66% vouchers and RM66 off selected items, a spotlight on selected brands, and a chance to win special prizes daily through TikTok Shop live sessions
Real Businesses, Real Growth
Authentic content is at the heart of TikTok and TikTok Shop, as evidenced by the success of @tangsiewsiang, fondly known to his loyal audience as Uncle Siang. Selling a wide variety of car-related accessories, he has also developed his very own demonstration videos to share his tips and tricks for getting the most out of the items available for purchase.
During the previous TikTok Shop 4.4 Seller Campaign, he saw a growth of 29,000 new followers, and a 28% increase in Gross Merchandise Value (GMV). Uncle Siang was also the top TikTok Shop creator with proven sales in heavy tools and lifestyle products.
Another example of a brand carving out their niche on TikTok Shop would be @masdorajewellerymy, a premium gold jewellery brand that achieved 185% beyond its initial targets set for the campaign, and saw an increase of 13,900 followers in a week after participating in TikTok Shop’s Brand Day this past February.
The store founder and owner, Poon Wai Kit constantly interacts with audiences by carrying out frequent livestreams of at least eight hours a day. New products are launched bi-weekly to keep customers excited about new designs for jewellery and gold bars, and MASDORA shares at least one video post daily. It is no surprise that the brand has ranked in the top three for fashion sellers during TikTok Shop’s 12.12 campaign through a combination of strong creator collaboration and in-house livestreams.
For more information about TikTok Shop, or to find out how to become a seller, visit the TikTok Shop Seller Centre here.
