SINGAPORE and KUALA LUMPUR, Malaysia, Aug. 22, 2023 /PRNewswire/ — The Southeast Asia-based marketing technology company, Antsomi, is pleased to announce that D.A.Consortium Inc. (DAC), a leading digital advertising and marketing company, has made a strategic investment in Antsomi. This investment marks a significant milestone in the partnership between Antsomi and DAC, positioning DAC as a regional reseller of Antsomi’s innovative customer data platform, CDP 365, in the Southeast Asian region.
Serm Teck Choon, co-founder & CEO of Antsomi (left), and Michihiko Suganuma, Senior Executive Officer & Head of Global Business Group of DAC, believe that the strategic partnership between Antsomi and DAC is poised to make a significant impact on the marketing landscape in the Southeast Asia market.
Antsomi’s collaboration with DAC has yielded remarkable results, with the successful onboarding of prominent clients in the region, including Dunlop Thailand. This achievement highlights the strength and potential of the partnership and showcases Antsomi’s and DAC’s commitments to providing cutting-edge solutions to their clients.
Antsomi is renowned for developing CDP 365, an artificial intelligence-enabled customer data platform that serves clients across the Southeast Asian region. CDP 365 enables businesses to unify customer data from various sources and deliver personalized activations with marketing automation capability across multiple channels. With its headquarters in Singapore and branch offices in Malaysia, Indonesia, and Vietnam, Antsomi welcomed DAC as its strategic investor in its pre-series A investment round as DAC has been at the forefront of the digital advertising and marketing industry, driving the market formation and growth through its expertise in digital technology. With an undisclosed amount, the investment will be used for product development and regional expansions, including business development and client success capacities.
Serm Teck Choon, co-founder & CEO of Antsomi, emphasized the significance of this partnership, stating, “Our collaboration with DAC represents a pivotal step forward for Antsomi’s regional expansion and sustainable growth. DAC’s extensive industry expertise and strong market presence will accelerate our mission of transforming businesses into data-driven companies. We are confident that this strategic partnership will deliver exceptional value to our clients and drive unparalleled success.”
Michihiko Suganuma, Senior Executive Officer & Head of Global Business Group of DAC, expressed his excitement about the partnership, stating, “We are thrilled to invest in Antsomi and become their strategic partner. This collaboration is a testament to our dedication to providing cutting-edge solutions to our clients and driving their success in the digital age. With Antsomi’s innovative and data-driven technology, we can unlock valuable customer insights and enable our clients to deliver personalized experiences at scale. We believe this partnership will bring immense value to both DAC and our clients.”
The strategic partnership between Antsomi and DAC is poised to make a significant impact on the marketing landscape in the Southeast Asia market. By combining Antsomi’s advanced AI-driven customer data platform with DAC’s established market presence and expertise, both companies aim to revolutionize marketing practices, empowering businesses with data-driven insights and personalized customer experiences, ultimately leading to greater customer loyalty and business success.
About D.A.Consortium Inc. (DAC)
Since its establishment in 1996 during the early days of online advertising, DAC is leading the industry in market formation and growth as it steadily expands its operations with the digital transformation of information and lifestyles. Currently, DAC operates advertising and marketing businesses centered on digital technology both in Japan and overseas. The company provides comprehensive support, from consulting and planning to ad space purchasing, selling, management and results analysis. With a firm understanding of the characteristics of different media, DAC also produces creative, develops and provides solutions that bridge its wealth of data with advanced technologies, and supports global promotional initiatives. With the mission, “Empowering the digital future,” DAC will continue to be at the forefront in creating new forms of advertising and marketing and providing new value to society.
Antsomi is a regional marketing technology company building the first artificial intelligence-enabled customer data platform, CDP 365, in Southeast Asia, with the mission to transform businesses into data-driven companies. Antsomi CDP 365 helps companies unify their customer data from multiple sources, such as mobile apps, web, social media, digital ads, CRM, POS, offline channels, etc. It then delivers relevant activations with rich personalization across multiple touchpoints via both online and offline. Antsomi CDP 365 empowers companies to understand their customers’ behavior and intent across various channels and build a 1-to-1 customer journey at scale. Antsomi is headquartered in Singapore, with branch offices in Malaysia, Indonesia, and Vietnam.