Under the leadership of Managing Director Ricky Thio and parent company Eurokars Group, Mazda Indonesia is set to lead the Indonesian premium automotive industry in 2023.
JAKARTA, Indonesia, Aug. 24, 2023 /PRNewswire/ — Mazda Indonesia has been making headlines since the inauguration of its new headquarters on February 23, 2023. This success can be attributed to Mazda Indonesia’s Managing Director, Ricky Thio, and Eurokars Motor Indonesia. The new headquarters represents Mazda’s culture and quality and is a benchmark for future projects.
Ricky Thio propels Mazda Indonesia to a leading role in 2023’s premium auto scene with visionary leadership. His dedication to customer satisfaction and pursuit of excellence epitomize Mazda’s innovation and quality, bolstering the brand’s market renown.
Thio has been instrumental in establishing Mazda Indonesia as a leading player in the premium automotive market by fostering a corporate culture that prioritizes customer satisfaction, innovation, and excellence—working tirelessly to align his mission and values of Mazda, which is known for its emphasis on craftsmanship, engineering, and attention to detail in the Indonesian automotive market. “Mazda and I share the same belief in putting the customer first, as every step in carrying out our work must come from the customers’ point of view. Through listening to their voices, we could plan strategies to ensure customer satisfaction and ultimately achieve the company goals,” – said Thio.
Mazda Indonesia headquarters epitomizes synergy between Mazda Corporation and Eurokars Group. The building’s interior reflects Mazda’s Japanese-style minimalist design and Eurokars Group identity, using black, white, and wooden accents. The overall design displays the elegance and simplicity of the brand, making it an excellent representation of Mazda’s philosophies – Jinba-Ittai, Kodo, Takuminuri, and Takumi.
One of the keyways Thio has manifested Mazda Corporation’s spirit in Indonesia is by ensuring that Mazda’s vehicles are of the highest quality. Under his leadership, Mazda Indonesia has introduced a wide range of cutting-edge vehicles, including the Mazda CX-30, Mazda CX-5, and Mazda3, all of which have been met with critical acclaim by Indonesian consumers nationwide. Thanks to SKYACTIV technology, Mazda’s unique offering refers to a set of technologies that enhance a car’s performance through the engine, transmission, body, and chassis to deliver an unparalleled driving experience.
Another of Mazda Indonesia’s critical successes is directly tied to their unique design philosophy, namely Kodo – Soul of Motion, and Jinba-Ittai, reflected in every Mazda masterful vehicle. Kodo represents the movement’s beauty and captures the essence of Mazda’s brand spirit, while Jinba-Ittai portrays the bond between the car and the driver. By placing the driver’s experience at the forefront, Mazda Indonesia has successfully established a reputation for quality and reliability beyond comparison to Indonesia’s premium car players.
Although Mazda Indonesia operates under Eurokars Group, the Singapore-based leading distributor of luxury automotive brands in Asia, they are different from other brands under the parent company regarding their marketing approach. With the brand positioning as a premium brand that provides superior design, performance, and comfort, they are dedicated to unyielding their quality and is focusing on educating consumers on Mazda’s values. Their commitment to those areas will further strengthen their position in the market in the next five years.
Thio’s integrity was demonstrated when the industry faced the unprecedented swift during the COVID-19 pandemic. Despite the situation that caused overstocking, Mazda Indonesia achieved its sales target in 2021. With Indonesia showing potential growth in the automotive sector in 2023, Thio is optimistic about the brand’s future. Mazda Indonesia is currently exerting itself in the lifestyle market through recent collaborations with two Indonesian designers at JFW 2023. It will continue its success by eyeing further collaborations with the market players.
About PT Eurokars Motor Indonesia
PT Eurokars Motor Indonesia (EMI), part of Eurokars Group founded by Karsono Kwee, is the sole agent and exclusive distributor of Mazda vehicles in Indonesia under PT EMI’s ownership since 2017, Mazda has recorded significant sales growth in the domestic premium cars market through its models and features. After the acquisition, Karsono Kwee, the founder of Eurokars Group, decided to employ all the employees and integrate them into the Eurokars Group.
About Ricky Thio
Ricky Thio has delved into the automotive industry for over 20 years. He started his career as a sales representative in one of Japan’s renowned automotive players in Indonesia after securing his bachelor’s in finance and master’s in E-commerce in Australia. Under his excellent leadership, Thio has brought immense success to the various Japanese car brands he manages. He was also awarded the Best Sales in Independent Distributor Category award by Mazda Corporation in 2018.