In the ever-evolving and dynamic world of cryptocurrency and blockchain technology, one podcast has consistently stood out as a force for cutting-edge innovation, deep insights, and community growth. Going under the moniker “The Aggregated”, Web3’s premier podcast conducts weekly episodes on X Spaces where it is a content powerhouse poised to unite the entire Web3 ecosystem.
Launched in early 2023 by the leading Polygon DeFi suite QuickSwap, “The Aggregated” has quickly established itself as the go-to resource for all things Web3. With its sights set on breaking down tribalistic attitudes and fostering collaboration across decentralized ecosystems, “The Aggregated” has become a platform for thought-provoking discussions, exclusive market perspectives, and groundbreaking debates. Much to the interest of podcasts from other industries looking on intently, QuickSwap has employed five highly effective strategies to unite Web3 and bring crypto to the mass market.
Building a Strong Early Identity to Inspire
Contrary to its broad focus at present, the podcast was initially dedicated to promoting the Polygon ecosystem and its high-performance scalability solutions. Going by “All Roads Lead to Polygon”, the show quickly gained recognition as the top crypto podcast in the world, with an audience regularly exceeding 50,000 unique listeners per episode. Its success was further solidified when it was ranked the second most popular Twitter Space of 2023, cementing its status as a must-listen for anyone interested in Polygon, Layer 2 EVM scalability, and general Web3 news.
While QuickSwap held grand intentions to pull together the entire industry from day one, it started small with a grassroots presence and grew intentionally and methodically until it was ready to expand its brand.
Fostering Collaboration and Breaking Down Barriers
In early 2024, QuickSwap announced its podcast’s official rebrand to “The Aggregated,” a move that reflected the project’s commitment to embracing inclusion and welcoming a wider group of projects, ecosystems, and emerging on-chain technologies from across the entire Web3 spectrum.
By expanding its focus, “The Aggregated” opened its arms to the entire Web3 community, inviting a diverse array of industry leaders to share their market insights and development goals. The podcast has now become a unifying force for good, bringing together opposing figures and perspectives from across the space to generate critical debates and discussions.
One of the key drivers of the podcast’s success has been its ability to tackle complex and controversial topics that many other content creators have shied away from, while still maintaining the cohesive, fun, welcoming, and enjoyable vibe of their community. “The Aggregated” has served as an open forum where honest debates and diverse personalities have come together, fostering a deeper understanding of the industry’s most pressing issues.
Elevating the Voices of Web3 Pioneers
“The Aggregated” has consistently produced top-tier guest lists that have featured high-profile industry figures such as Wendy-O, BitBoy (Ben Armstrong), Violetta Zironi, and Polygon Founder Sameep Singhania, as well as representatives from major organizations including Dapp Radar, Gala Games, Moby Media, Crypto Magazine, Orbs, Gamma, Decrypt, Mpost.io, DogeChain, Magic Eden, NFT Gators, TrustSwap, ParaSwap, TechCrunch, AltCoin Daily, and BlockStars Technology, and even some of former United States President Donald Trump’s intelligence team “We The People Az Alliance”.
By providing a platform for both blockbuster names and under-the-radar gurus on the rise, The Aggregated has helped to elevate the status of many talented individuals and organizations whose voices need to be heard in the mass market. The podcast’s ability to curate diverse perspectives and facilitate engaging discussions has earned it a reputation as a must-listen resource for anyone seeking to stay ahead of the curve in the on-chain world – and even for those seeking to get an edge in the worlds of tech, politics, and finance.
Prioritizing Education
Unlike many entertrainment-focused podcasts, “The Aggregated” has penetrated traditional industry with compelling Web3-native content that is highly informative. “The Aggregated” has capitalized on rising interest in Web3 from traditional institutions and news outlets by not only adding new listeners to its audience, but by educating them.
For “The Aggregated”, expressing the impact and potential of Web3 technologies has meant laying out their foundations, providing introductions to basic technical concepts, and even sharing information about money and finance. Those that tune into “The Aggregated” looking for witty one-liners and intense debates often find themselves all the wiser and more informed after listening in.
Those who speak on “The Aggregated” have reported how quickly their networks have expanded and how many opportunities they’ve acquired while communicating with other industry leaders they met while on the show.
Flattening Learning Curves for Beginners
In addition to educating its listeners with basic information, “The Aggregated” has gone the distance in providing actionable steps beginners can take to get involved. Almost every time project or ecosystem representatives join the podcast, they share official channels to join and opportunities to participate in programs, earn rewards, network, and more. “The Aggregated” has proven to be unwavering in its commitment to give its listeners opportunities to make tangible progress in charting their own journeys in Web3.
For listeners tuning into “The Aggregated”, Web3 is not a spectators’ sport – in fact, it’s the most open, participation-friendly space in the history of the global economy. A significant driving force behind the podcast’s rapid growth is the abundance of opportunities offered to listeners In every single episode.
As “The Aggregated” sets its sights on the future, it is set to play a cardinal role in fostering collaboration and pushing the boundaries of innovation within the Web3 community. Tune in every Friday at 3pm UTC via QuickSwap’s official X account to learn about the latest innovations and excitement in the rising world of Web3.
Thanks to “The Aggregated,” Web3 and its community is stronger than ever, and is charting its path directly into the heart of modern industry, mass market consumers, and traditional tech organizations.
