TVs have long been judged by how sharp the picture is, how rich the colours appear, and how loud the sound can go. But today, smart buyers are asking a different question: how does this TV actually support my lifestyle and health?
Samsung’s 2025 AI TV lineup doesn’t just aim to impress. It’s built to understand, adapt and protect. Thanks to Samsung’s new Vision AI technology, these TVs go beyond crystal-clear visuals to offer a more personalized, eye-friendly viewing experience, no matter your room setting or content.
Smarter Viewing, Tailored to You
Powered by Samsung Vision AI, the 2025 AI TV lineup brings personalised and eye-friendly entertainment into your home. This advanced engine combines machine learning with visual recognition to analyse content in real time, detecting faces, scenes, lighting, and even on-screen text, and instantly adjusting picture settings to match.
Whether you’re watching a shadowy thriller at night or a vibrant kids’ show in a sunlit room, AI Picture fine-tunes contrast, brightness, and colour balance to reduce eye strain and enhance clarity. AI Upscaling also plays a key role, turning older HD content into near, 4K or 8K quality without adding harshness or visual fatigue.
But perhaps the most underrated feature is the way these TVs learn your viewing habits. Over time, they understand what you watch and how you watch it – and subtly tweak visual settings for each user in the household. The result? Less squinting, less adjusting and more relaxing.
A TV That Knows the Room Better Than You Do
Where you place your TV matters, and Samsung knows this. The 2025 AI TVs come with Adaptive Picture Pro, which senses ambient light and automatically adjusts brightness and contrast for optimal visibility. Whether your living room is flooded with sunlight or dimmed for a cosy evening, the screen remains comfortable to look at.
This feature is particularly helpful in Malaysia’s dynamic home settings, from open-plan living rooms to bedroom mini-cinemas.
Certified for Quality and Comfort
Following its recent ‘Real Quantum Dot Display’ Certification from TÜV Rheinland, Samsung reinforces its commitment to eye-safe colour quality. Unlike displays that exaggerate hues and cause strain, Samsung QLED TVs are recognised for maintaining colour integrity and safety at all brightness levels.
Smart Tips for a Smarter Buy
If you are shopping for a new TV, here are some quick things to consider:
- Maximise Your Space for a bigger, better screen
Thanks to Samsung’s slim design and distance guide, you can go bigger than you think, even in smaller rooms - Go adaptive
Features like Adaptive Picture Pro and EyeComfort Mode ensure your eyes are always protected. - Future-proof your content
AI Upscaling means even your old DVDs can look stunning. - Make it a hub
With SmartThings, these TVs connect to your smart home ecosystem, lighting, audio, appliances and more.
Final Thoughts
Samsung’s 2025 AI TV lineup doesn’t just deliver better pixels. It delivers a more thoughtful way to watch. From dynamic picture adjustment to certified eye protection, it proves that smarter screens can also be kinder to your eyes.
Pre-order now to enjoy early rewards worth up to RM6,499 and start watching, learning, and living with a TV that truly gets you.
To pre-order, visit : https://www.samsung.com/my/tvs/pre-order/
