The new series introduces Infinix AI, Touch Transfer, and large, long-lasting battery performance—delivering Malaysians joyful AI for everyday life.
Infinix, a trendy tech brand for young consumers, announces the release of its latest SMART Series lineup—the SMART 10 Series, designed to elevate the everyday smartphone experience with thoughtful innovation and user-first features. The new series introduces the SMART 10 and the SMART 10 Plus devices, bringing together AI-powered assistance, enhanced usability, and reliable power, all within a sleek and durable design that delivers on the brand’s core promise: Joyful AI for Everyday Life.
SMART 10 Plus: Elevated Essentials for Everyday Use
At the center of the new series is the SMART 10 Plus, offering thoughtfully upgraded features crafted for today’s mobile lifestyles. Whether streaming, scrolling, or staying productive on the move, its 6000mAh battery with 18W fast charging ensures dependable all-day power. Its 120Hz ultra-smooth display with 700nit brightness and 240Hz touch sampling rate delivers a vibrant, responsive, and fluid viewing experience, even under bright sunlight.
Powered by a Unisoc T7250 processor, the SMART 10 Plus delivers smooth, responsive performance for everyday tasks. The chipset is optimized to deliver stronger, long-term performance and is supported by 48-month TÜV-certified fluency, ensuring the device remains smooth and responsive over time, with certified fluency lasting up to four years. Users benefit from up to 16GB of extended RAM, 128GB of internal storage, and support for up to 2TB of external memory, providing ample capacity for apps, media, and daily digital needs without storage limitations.
Staying true to the SMART Series’ focus on immersive audio, the device includes dual speakers with 300% Ultra Volume, ensuring loud, clear sound even in noisy environments. The SMART 10 Plus is available in four stylish colours: Sleek Black, Titanium Silver, Iris Blue, and Ruby Red—offering expressive options for every personality. SMART 10 Plus will be available in two variants for Malaysians, with or without NFC—providing Malaysians with flexible options to suit their preferences.
SMART 10: Compact, Capable, and Built for Everyday Life
An accessible and capable companion, the SMART 10 is built to support the essential needs of everyday users without compromise. Featuring a vibrant 120Hz punch-hole display with up to 700 nits of brightness, the SMART 10 ensures smooth scrolling and clear visibility. With dual speakers and 300% Ultra Volume technology delivering loud, clear sound that enhances everything from voice calls to entertainment, the SMART 10 is perfect for those who value on-device media without relying on accessories.
Similar to the SMART 10 Plus, the SMART 10 is powered by a Unisoc T7250 processor, and is backed by 48-month TÜV Fluency Certification. Offering up to 3GB of extended RAM and 64GB of storage, the SMART 10 gives users the flexibility to multitask and store essential content without performance dips. Compact, capable, and thoughtfully designed, the SMART 10 rounds out the series as a dependable daily driver—bringing core smartphone essentials and intelligent features into a highly accessible package for more users.
The SMART 10 is available in four striking colours: the Iris Blue, Titanium Silver, Sleek Black, and Twilight Gold—offering style that matches its substance.
Smart Assistance with Infinix AI and Dynamic Bar
Available on both SMART 10 Plus and SMART 10, Infinix AI’s virtual voice assistant, Folax, brings smart voice-powered support to everyday users. Folax simplifies interactions, whether composing messages, summarizing text, retrieving quick answers, or setting reminders, delivering flagship-level convenience to this segment.
Across the SMART 10 Series, the Dynamic Bar offers a familiar yet helpful interface for at-a-glance access to notifications and real-time updates. Seamlessly integrated into the display design, it supports smooth multitasking and keeps essential information always within reach.
“With the SMART 10 Series, Infinix continues to redefine what users can expect from smartphones at this level,” said Tony Zhao, Chief Executive Officer of Infinix. “From AI-powered assistance to seamless experiences and long-lasting power, we are focused on delivering meaningful technology that enhances everyday life.”
The Infinix SMART 10 Series will be available in Malaysia at an attractive starting price of just RM299, offering exceptional value for users seeking powerful features at an affordable price point, available for purchase at Infinix authorised dealers and Infinix brand stores nationwide, as well as online through Infinix’s official store on TikTok Shop.
| Infinix SMART 10 | |
| Online and Offline Sales Date | Tuesday, 10 June 2025 |
| Online Sales Platform | Infinix Official Store on TikTok Shop |
| Offline Sales Platform | Infinix Authorised Dealers and Infinix Brand Stores |
| Available Colour Variants | Iris BlueTitanium SilverSleek BlackTwilight Gold (only available online) |
| RAM + ROM | 3GB + 64GB |
| RRP | RM299 |
| Infinix SMART 10 Plus | |
| Online and Offline Sales Date | Tuesday, 10 June 2025 |
| Online Sales Platform | Infinix Official Store on TikTok Shop |
| Offline Sales Platform | Infinix Authorised Dealers and Infinix Brand Stores |
| Available Colour Variants | Iris BlueTitanium SilverSleek BlackRuby Red |
| RAM + ROM | 4GB + 128GB (Standard version)8GB + 128GB (NFC version) |
| RRP | RM349 (Standard version) RM399 (NFC version) |
To stay up-to-date with Infinix and to find out more about the Infinix SMART 10 Series, check out Infinix Malaysia’s website, Facebook, Instagram and TikTok.
