Billo’s rebranded solution transforms creator videos into a growth channel. Leveraging insights from 150,000+ campaigns and $280 million in purchase value, the platform’s AI-driven engine generates optimized briefs, matches top creators, and automates organic video testing, scaling, delivering higher ROAS, lower costs, and improvements.
— Brand teams often struggle with creator content: they celebrate authentic videos that drive conversions yet dread the unpredictability and wasted spend. Billo’s newly rebranded platform puts every creative choice on a data foundation and delivers a unified toolkit for sourcing, testing, and scaling creator-produced ads.
Photo Courtesy of Billo
Built on insights from more than 150,000 video campaigns and $280 million in tracked purchase value across TikTok, Meta, YouTube, and other channels, Billo’s all-in-one creator marketing stack replaces guesswork with performance-driven workflows. The CreativeOps™ engine, available in full this November, trains on historical outcomes to generate four tailored concepts in seconds via the Smart Brief Builder. Brands simply submit a product link and receive briefs plus a shortlist of top-matched creators whose past results beat industry medians for ROAS, CTR, and Hook Rate 68 percent of the time.
Early adopters report that top-tier creators deliver 31 percent lower Cost per ThruPlay and 19.5 percent lower CPA compared to standard benchmarks. Once ideas are proven, the Partnerships Hub shifts into execution mode: approved videos post on creators’ social profiles for organic reach, then scale through ad partnerships managed from within the same workspace. Additional services, extra hooks, new aspect ratios, or AI mashups, are available on demand without juggling separate vendors.
To streamline collaboration further, Billo integrates directly with advertisers’ social accounts, feeding live performance data back into CreativeOps™ so every new brief reflects the latest trends and benchmarks. Teams gain access to personalized dashboards that highlight top-performing angles and creator segments, while automated alerts flag underperforming ads for rapid iteration. This closed-loop system turns each campaign into a continuous optimization cycle.
“Our clients asked for an end-to-end solution that treats creator marketing like any other measurable channel,” said Donatas Smailys, co-founder and CEO of Billo. “With live performance feedback feeding directly into each step, from briefs to budgets, they’re launching campaigns faster and optimizing spend with confidence.”
As marketer appetite for authentic video grows, Billo aims to become the go-to platform for businesses seeking reliable, repeatable outcomes from UGC. By turning every campaign into a learning cycle that compounds its own success, Billo makes creator marketing a staple rather than a side project. For more information, visit billo.app.
About Billo
Billo is a creator marketing company helping businesses grow through authentic, data-informed video ads. Since its founding, more than 22,000 brands have used the platform, generating over 150,000 ads linked to $280 million in tracked purchases. The company has been recognized on Trustpilot for customer satisfaction and continues to expand its services across the United States, United Kingdom, Canada, and Australia.
Contact Info:
Name: Dovile Miseviciute
Email: Send Email
Organization: Billo
Address: 584 Castro St. 2163 San Francisco, CA 94114
Website: http://billo.app
Release ID: 89172287
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