realme, the world’s fastest-growing smartphone brand, is thrilled to announce its role as the official Platinum Sponsor for Larian Budaya Antarabangsa DUYONGkita 2025, a vibrant celebration of cultural heritage, community spirit, and active lifestyles set to unite thousands in Melaka on the upcoming 21 December. This sponsorship reflects realme’s ethos, championing innovative technology that connects and inspires the next generation while supporting Malaysia’s rich tapestry of traditions.
The Larian Budaya Antarabangsa DUYONGkita, now in its third edition, has evolved from a local fun run into a globally recognized cultural extravaganza, earning a spot in the Malaysia Book of Records for the largest participation in a costume run with over 7,475 participants in 2024 and expecting over 10,000 runners this year from Malaysia, Indonesia, Singapore, Brunei and beyond.
The event also carries special significance as a lead-up initiative to World Tourism Day 2025 and the upcoming World Tourism Conference 2025, spotlighting Melaka’s unique heritage and positioning the state as a premier destination for cultural and sustainable tourism. By encouraging runners to showcase their heritage through costumes and festivities, the event not only fosters national unity but draws global attention to Malaysia’s diverse identities and healthy living ethos.
As the proud Platinum Sponsor, realme is dedicated to empowering participants with cutting-edge tools that capture and share these unforgettable moments. Attendees will enjoy exclusive realme activation zones featuring hands-on experiences with the Guinness World Record-holding realme C85 5G – the world’s first smartphone with IP69 Pro durability, capable of withstanding high-pressure jets, 6-meter submersion, and 36 everyday liquids.
Powered by a massive 7000mAh Titan Battery for all-day endurance, AI-enhanced cameras for crystal-clear cultural snapshots, and seamless 5G connectivity, the device embodies youthful resilience and top-notch performance.realme will also offer special on-site bundles, giveaways, and tech challenges to amplify the fun, ensuring every runner stays connected amid the festivities.
realme’s commitment extends to broader community empowerment, from empowering youth-led initiatives to providing accessible tech that bridges digital divides.
Stay tuned to realme Malaysia’s official website and Facebook page for more information.
For more information, please visit https://www.realme.com/my/.
