Promotional merchandise plays an important role for brands seeking something creative outside what is common in the modern-day marketing environment.
At the end of the day, the goal is to create a product that will keep your brand visible long after the event has ended. Custom duffle bags fit the bill because they combine versatility, practicality, and long-term visibility.
However, designing custom duffle bags involves more than printing your brand logo and tagline on one of the sides. To turn the duffle bags into the best promotional merchandise, several factors must be taken into consideration.
Start with the Target Audience
Before you begin designing the bag, think of your target audience. Even before you start sketching designs, consider factors such as age, profession, lifestyle, travel habits, and event type. For example, custom duffle bags designed for professionals may look different from those built for a football team.
Understanding the audience makes it easier to select an appropriate style and design. In addition, it will guide you when it comes to choosing the right material.
Choose Appropriate Colours for Custom Duffle Bags
The colours you choose should complement your brand’s identity. However, this doesn’t mean that every business colour should appear on the bag. Sometimes, a neutral base colour combined with a well-positioned logo can create a more sophisticated result.
Also, when choosing colours, think about your audience. For instance, if the attendees are professionals, a neutral shade such as black, grey, or navy is ideal. On the other hand, if the audience is made up of young college athletes, more vibrant colours will fit better.
Here is the rule of thumb: try to balance the colours without making them overbearing.
Keep the Branding Clear
You will not get the impact you are seeking if the branding on the custom duffle bags isn’t clear and readable.
Since the goal is to maintain visibility even after the event, focus on making your brand very visible and clear. For starters, don’t clutter the design. A logo and your brand slogan or a personalised message on your custom duffle bags from RocketBags is enough.
If you are working with different sponsors of the event, carefully determine how their logos will be incorporated without overwhelming the primary design.
Select the Right Material for Custom Duffle Bags
The material used to make the custom duffle bags says a lot about your brand. Use low-quality fabric, and people will probably associate your brand with substandard products and services.
From the available options, canvas, polyester, nylon, and leather are all valid. Your choice will also depend on your budget.
If you are on a tight budget, you can go with polyester or nylon. Both materials are lightweight, durable, and easy to maintain. In addition, they are also perfect for large-scale events where you need to give away many bags while maintaining reasonable costs.
Canvas is known for its rugged finish and durability. It can be a good choice for brands looking for a fashionable or environmentally conscious aesthetic. Leather, on the other hand, is the most expensive material. However, if your business is known for premium services, you can never go wrong with custom leather duffle bags.