Shanghai, China, November 12, 2026 -- 23WELL, a nutrition brand owned by Andall Biosciences Inc. (ABI), introduced YOUTH CARE CAPSULES (1+1) and presented reformulated versions of LADY CARE CAPSULES (1+1) and LIVER CARE CAPSULES (1+1) at the ninth China International Import Expo (CIIE). It was 23WELL’s third appearance at the expo, held Nov. 5–10 at the National Exhibition and Convention Center in Shanghai.
The China International Import Expo is an annual trade fair in Shanghai where international companies showcase their products and meet buyers and distributors in China. The ninth edition drew a record 4,142 overseas exhibitors and registered more than 470,000 trade visitors. Exhibits covered more than 440,000 square meters, or about 4.7 million square feet. Organizers reported $85.45 billion in tentative deals over a one-year period, up 2.3% from the previous edition.
For 23WELL, the expo was a chance to introduce its newest product, show what had changed in two existing formulas and hear directly from consumers. It also gave the company time with its existing distribution partners and a chance to meet potential new partners in China. The show comes amid growth in China’s trade in nutrition and health food products, which reached $12.89 billion in 2025, up 7.1% from a year earlier, according to the China Chamber of Commerce for Import and Export of Medicines and Health Products.
“Coming back to the expo gave us a chance to show where we’re taking the line,” said Michelle Li, CEO of 23WELL. “We’re bringing out a new product and continuing to invest in two that people already know. Both are part of how we build a brand that serves consumers in China over the long term.”
One new product and two reformulations
YOUTH CARE CAPSULES (1+1) takes an inside-out approach to healthy aging, pairing a focus on everyday vitality with attention to skin hydration and elasticity. One capsule is formulated around cellular nutrition. The other combines collagen and elastin peptides as part of a blend developed with skin structure in mind. The two capsules are designed to be taken together.
The reformulated LADY CARE CAPSULES (1+1) bring two areas of women’s health into one daily routine: immune health and the vaginal microbiome. One blend focuses on foundational nutrition with immune health in mind. The other pairs probiotics with plant-derived ingredients, including cranberry, as part of the formula’s focus on intimate health.
The reformulated LIVER CARE CAPSULES (1+1) takes its cue from the work the liver does every day, from processing nutrients to clearing waste. The daytime blend is formulated with normal liver metabolism in mind, while the nighttime blend focuses on antioxidant nutrition. Together, they give the product a day-and-night approach to everyday liver support.
The expo closed Nov. 10, one day before Singles’ Day, giving 23WELL an opportunity to follow its in-person introduction with an online push in China.
“We make our supplements in the U.S. and sell them in China through cross-border e-commerce,” Li said. “A show the size of CIIE gives us a rare chance to talk face to face with consumers and spend time with both current and prospective distribution partners. With Singles’ Day right after the expo, we wanted to build on that momentum and introduce the products to more shoppers online, including people who were hearing about 23WELL for the first time.”
About 23WELL
23WELL is a premium nutrition brand from Andall Biosciences Inc. Its name comes from the 23 pairs of human chromosomes, a reference to the life sciences that inform its work. Healthy aging guides how the brand develops its products, from selecting individual ingredients to deciding how they fit together in a formula.
23WELL’s mission is to bring life science into everyday nutrition so people can take an active role in their long-term health. In China, that means listening to consumers and using their feedback to inform what the company develops and how it explains the thinking behind each formula.
Editorial references
China International Import Expo, ninth-edition dates and exhibition areas. https://www.ciie.org/zbh/bqgffb/20260901/63827.html
China International Import Expo, official ninth-edition closing figures. https://www.ciie.org/zbh/bqgffb/20261110/66216.html
China Chamber of Commerce for Import and Export of Medicines and Health Products, 2025 trade figures. https://www.cccmhpie.org.cn/newsinfo/11229871.html
Contact Info:
Name: Serena CHANG
Email: Send Email
Organization: Andall Biosciences Inc.
Phone: +86 13901631808
Website: https://www.andall-health.com
Release ID: 89209386
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