More than two decades after his first experiments with media personalities and luxury lifestyles, the Italian entrepreneur introduces a new series exploring social influence, happiness, and human behavior.
— Italian entrepreneur Maurizio Mian, whose unconventional social experiments and association with Gunther, the German Shepherd featured in Netflix’s documentary series Gunther’s Millions, have attracted international attention, is introducing a new project that revisits themes he began exploring more than two decades ago.
In the early 2000s, years before Instagram and TikTok emerged, Mian assembled groups of young personalities to live in luxury properties, participate in social activities, and attract media attention. The initiative explored the relationship between lifestyle, public visibility, and personal fulfillment, incorporating an experimental device known as the hedonometer, intended to measure levels of pleasure and happiness.
These early projects shared several characteristics with what would later become known as influencer culture, including the use of aspirational lifestyles, personality-driven entertainment, and media exposure to build public recognition.
Mian’s approach was also informed by his interest in the psychology of happiness and well-being, including concepts associated with psychologist Carol Ryff’s six dimensions of psychological well-being. His experiments examined the relationship between personal fulfillment, social status, and public image.
More than two decades later, Mian is revisiting those ideas through a new entertainment format.
Image credit: @guntherrichdog
THE EXPERIMENT: A NEW MICRO-DRAMA SERIES
House of Gunther has announced the launch of THE EXPERIMENT, a new micro-drama series produced and distributed under its Sugar Doggy entertainment brand.
Set inside Gunther’s Hollywood Hills mansion, the series follows a group of social media personalities participating in a fictional experiment centered on happiness, pleasure, personal ambition, and social influence.
The premise explores a central question: Can happiness be measured, influenced, or increased through a series of controlled experiences?
Under the supervision of Gunther VII and a team of characters overseeing the experiment, participants take part in challenges designed around different aspects of personal fulfillment and human behavior.
Combining scripted drama, comedy, and elements inspired by psychological experimentation, the series follows the participants as they navigate interpersonal relationships, individual ambitions, and unexpected developments within the mansion.
The story also examines the relationship between public recognition and personal satisfaction, particularly among individuals whose professional lives are closely connected to social media.
As the experiment progresses, participants confront a recurring question: Does having fame, wealth, and a large social media following necessarily lead to greater happiness?
A CAST OF SOCIAL MEDIA PERSONALITIE
Image credit: @guntherrichdog
The series features a cast of digital creators and personalities, including:
- Gunther VII — @guntherrichdog — 500K followers
- Star Abelar — @starabelar — 15 million followers
- Nathan the Cat Lady — 3.5 million followers
- Ashton Hero — @ashtonheroo — 1 million followers
- Randy Jay Burrell — @randyjayburrell
- Ali Hamilton — @aliraehamilton
- Valerie Jacobo — @valerie_jacobo
- Kerry Bazarova — @kerrybazarova
Through its combination of fictional storytelling and social media personalities, THE EXPERIMENT draws on themes from Mian’s earlier projects while adapting them to contemporary digital entertainment formats.
The launch follows renewed public interest in Mian and the Gunther story following the release of Gunther’s Millions, a Netflix documentary series that examined the history of the Gunther estate, Mian’s involvement, and the unconventional social experiments associated with the project.
In addition to his entertainment activities, Mian is involved in animal welfare initiatives through the Gunther Rescue Organization, which supports animal shelters, rescue programs, and related charitable causes.
THE EXPERIMENT
A House of Gunther Original Series
Produced and distributed by Gunther VII
Premiere: Monday, November 2, 2026
Watch: @guntherrichdog (Instagram) | @guntherrichdog (TikTok) | @SugarDoggyOfficial (YouTube)
Contact Info:
Name: Media Contact
Email: Send Email
Organization: House of Gunther Media Team
Website: https://www.instagram.com/guntherrichdog/
Release ID: 89208130
If you detect any issues, problems, or errors in this press release content, kindly contact error@releasecontact.com to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.