CelcomDigi Berhad (CelcomDigi) and Media Prima’s recent collaboration to intensify scam awareness nationwide through TV3’s iconic crime show 999, have reached over 4 million Malaysians. The three-month Kisah Benar: Scam Siber series turned real scam cases into relatable stories.
The 13-episode series unpacked different types of online scams including love scam, fake job, phishing, deepfake fraud and fake investments. The series shed light into the evolving scam tactics, red flags and the emotional toll experienced by victims to help viewers understand various types of scams and fraudulent activities. Each episode reminded viewers to be constantly vigilant and provided expert insights on ways to avoid falling victim to online scams.
The campaign was also extended online, reaching more Malaysians through short videos and full episodes on Tonton. It sparked nationwide conversations to encourage safer digital habits. This initiative is part of CelcomDigi’s ongoing fight against scams and fraud and the company’s commitment to building a safer and trusted digital society.
Through strategic partnerships with media, enforcement and government agencies, expert groups, and community advocates, the company is reaching diverse segments of society with relevant and accessible anti-scam contents. Over the past three years, the company has rolled out a series of impactful online safety and scam awareness initiatives, including:
- Interactive online games Can you escape online scams? in collaboration with Malaysiakini to simulate scam scenarios and test scam-spotting skills.
- Real scam victims and survivors story hub, provides warning signs and steps to take when faced with a potential scam situation.
- Workshops and training sessions for civil servants, educators, radio deejays, university students and youth leaders to become scam awareness advocates.
- Content creators and influencer-led campaigns to amplify scam prevention messages across social media platforms.
CelcomDigi’s Head of Sustainability Philip Ling said, “Scams are evolving, and so must our approach to awareness. Through relatable storytelling and strong partnerships, we’re helping Malaysians stay informed and alert in their everyday digital lives. This is one of many steps we are taking to build a safer, more resilient digital community.”
The Kisah Benar: Scam Siber series are available on Tonton.
