— Grounders Source, the independently operated media outlet covering the CW sci-fi drama The 100, has opened its advertising program to brands, creators, and businesses seeking access to a highly engaged entertainment fan audience. With over one million monthly visits and an international readership spanning North America, Europe, and beyond, the platform offers advertisers a direct channel into one of television’s most dedicated fan communities.
Founded in 2014 by Evelyn Ulrich, a digital content creator and writer with a BA in digital imagery and creative writing, Grounders Source has built its audience through consistent, high-quality editorial coverage, convention reporting, cast updates, original podcasts, and community-driven content that has earned direct recognition from The 100’s cast and crew.
Why Advertisers Are Looking at Niche Fan Media
The digital advertising landscape has shifted significantly toward niche, community-driven platforms where audiences are deeply engaged rather than passively scrolling. Independent fan media outlets like Grounders Source offer advertisers something that broad-reach platforms often cannot: a concentrated audience with shared interests, high content engagement rates, and strong community trust in the platform delivering the message.
The sci-fi and genre entertainment audience represents a particularly valuable demographic for advertisers. Fans of shows like The 100 tend to be highly active across multiple digital platforms, loyal to brands that engage authentically with their communities, and consistent consumers of merchandise, streaming services, convention tickets, books, and related entertainment products.
What Grounders Source Offers Advertisers
The advertising program at Grounders Source is built around collaborative, goal-oriented partnerships rather than one-size-fits-all ad placements. Advertisers can work directly with the Grounders Source team to develop a plan that aligns with their specific audience goals and budget.
The platform’s advertising inquiry page provides a direct contact form where prospective partners can outline their initial goals, preferred formats, and budget parameters. Quotes are developed collaboratively between Grounders Source and the advertiser, ensuring that each partnership reflects the needs of both parties.
Advertising with Grounders Source gives brands placement within a trusted editorial environment where content is professionally produced, community standards are actively maintained, and the audience has a demonstrated history of engagement with the platform’s content and recommendations.
Audience Profile and Reach
Grounders Source attracts over one million monthly visits from a global audience of sci-fi fans, entertainment enthusiasts, and dedicated followers of The 100 and its cast. The site’s readership extends across the United States, Canada, the United Kingdom, Europe, Australia, and other international markets.
The audience engages with the platform across multiple content formats, including long-form editorial articles, episode recaps and analysis, convention coverage and event reporting, original podcast episodes, fan-contributed content and community features, social media channels on Instagram, Facebook, Twitter, YouTube, and Vimeo, and regular giveaways and interactive community events.
This multi-format engagement means advertisers benefit from exposure across a content ecosystem rather than a single placement, increasing the likelihood of meaningful audience interaction.
Editorial Trust and Brand Safety
Grounders Source operates under a published editorial and community policy that maintains the platform as a professionally run, respectful, and inclusive environment. The outlet does not publish or tolerate discriminatory content, harassment, or misleading material. All editorial content is original and copyrighted, and the platform has been featured in Digital Journal, a recognized media outlet in the entertainment fan media space.
For advertisers, this editorial standard translates to brand safety. Ads placed within the Grounders Source environment appear alongside professionally produced content within a community that values transparency and respectful engagement.
A Message from the Founder
“Grounders Source has spent over a decade building trust with one of the most passionate fan communities in television,” said Evelyn Ulrich, founder and chief publisher of Grounders Source. “When you advertise with Grounders Source, you are reaching an audience that is genuinely engaged and receptive. We work with each partner to build a plan that serves their goals while maintaining the quality and integrity our readers expect.”
About Grounders Source
Grounders Source is an independently operated media outlet founded in 2014 by Evelyn Ulrich. The platform provides comprehensive news coverage, editorial content, convention reporting, podcasts, and community features dedicated to the CW sci-fi drama The 100 and its cast. With over one million monthly visits, Grounders Source serves an engaged international audience and offers advertising partnerships tailored to brand goals and budgets.
Contact Info:
Name: Evelyn Ulrich
Email: Send Email
Organization: Grounders Source
Address: 518 N Van Auken St, Elmhurst, IL 60126
Phone: 1-630-890-8460
Website: https://grounderssource.com
Release ID: 89190881
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