The Texas-based experiential marketing company designs, fabricates, and deploys mobile brand environments, from glass trucks and custom Airstreams to 3D product-shaped vehicles, for Fortune 500 brands nationwide
— Lime Media, one of the largest privately held experiential marketing companies in the United States, today highlighted the company’s 20-plus-year track record of building custom brand experiences from a fleet of more than 250 owned vehicles and assets, a scale that few operators in the industry can match.
Photo courtesy: King’s Hawaiian Made for Football | Entertainment3Sixty x Lime Media
Founded in 2005 by CEO Heath Hill, Lime Media has spent two decades doing one thing: taking its fleet, ranging from glass box trucks, Airstreams, trailers, and more, and transforming them into fully branded environments for Fortune 500 companies. The company designs, fabricates, and operates every activation in-house, from custom interiors and exterior wraps to structural modifications and immersive technology integrations, then deploys and manages the campaign on the ground with its own field crews.
A Fleet Built to Become the Brand
The 250+ assets in Lime Media’s fleet are not rental inventory. They are the raw material for custom brand environments. Glass box trucks become mobile retail spaces and product showrooms. Custom Airstreams become luxury consumer touchpoints. Trailers become pop-up shops that reflect a brand’s full aesthetic and drive organic social sharing.
One Operator, End-to-End
The scale of the fleet is what allows Lime Media to run multi-market campaigns simultaneously, with different assets executing different stages of the same brand plan across different metros. National tours spanning dozens of cities are coordinated end-to-end. Permitting, DOT compliance, tour manager staffing and training, insurance, and on-the-ground activation management all sit under one roof.
That structure matters to brand teams running complex national programs. A dedicated account manager, project manager, creative team, fabrication team, and tour manager are each assigned to a campaign. One brief goes in. One point of accountability comes back. For brands that have tried assembling this kind of activation through subcontractors, that distinction is not a minor operational detail. It is the difference between a campaign that runs and one that doesn’t.
Lime Media’s fleet is also built to scale the program. Assets range from compact bike carts and modular pods to 53-foot double-expandable trailers and full stage trucks, which means the format can be matched to the goal and the budget rather than the other way around. The company has activated for global Fortune 500 brands and for challenger brands building their first physical campaign. The approach is the same either way: lease the asset, build the experience, execute in market.
What Two Decades Produce
Long-term collaborators describe the working relationship in operational terms rather than vendor terms. “The Lime team goes above and beyond to find creative solutions and collaborate with us—not just as a client, but as a true partner.”
— Jordana Kozyreff, Shiraz Creative
Heath Hill built Lime Media on a simple premise: own the work, own the outcome. That accountability-first foundation is what two decades of evolution looks like in practice — a 250+ asset fleet, full in-house fabrication, and one of the largest privately owned LED billboard truck networks in the country. For brands that need a partner who can design it, build it, and run it — from a single market activation to a 50-city national tour — Lime Media has been that operator since 2005.
The broader experiential marketing industry still assembles these capabilities from multiple vendors and hopes for the best. Lime Media has kept them under one roof since 2005 — and built a fleet to prove it.
The full fleet, including glass trucks, Airstreams, trailers, LED trucks, vintage vehicles, 3D builds, containers, and more, is available at lime-media.com/fleet.
About Lime Media
Lime Media is a Dallas-based experiential marketing company founded in 2005 by CEO Heath Hill. With 250+ owned vehicles and assets — including one of the largest privately owned LED billboard truck networks in the country, deployed across 50+ DMAs nationwide — the company designs, fabricates, and deploys custom brand experiences for Fortune 500 clients across product launches, national tours, sports activations, retail openings, and pop-up campaigns. Full in-house fabrication, creative, and logistics capabilities mean one brief, one partner, one accountable team from concept to market. Learn more at lime-media.com.
Social: @limemediagroupinc
Contact Info:
Name: Aubrey Lundgren
Email: Send Email
Organization: Lime Media
Website: http://lime-media.com
Release ID: 89195216
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