— Riyadh – As global football enthusiasm reaches new heights, EXEED, a premium new-energy technology brand, made a strong impression at Riyadh’s iconic Laysen Valley, serving as the exclusive automotive sponsor for the city’s largest Fan Zone event—a gathering that seamlessly merges luxury lifestyle with the passion of the game. As a prominent stop in EXEED’s global “To What Comes Next” viewing campaign, the event welcomed nearly 300 guests to a carefully curated immersive environment, where they experienced first-hand the distinctive appeal of the EXEED VX and RX.
Set against the vibrant backdrop of Laysen Valley—a destination known for its refined dining, high-end retail, and dynamic social scene—the venue provided an ideal setting for EXEED to engage with local audiences in a natural and sophisticated manner. Upon entry, LED column screens flanking the registration desk narrated the historic glory of international football through compelling visuals. In front of the main tent, live match feeds, a trophy-inspired perforated light wall, and a themed photo display drew guests for memorable photo moments. Inside the viewing lounge, a cinema-sized screen, flags from various nations, and premium leather seating throughout created an immersive experience rivaling the finest private boxes. During halftime, interactive football zones invited guests to experience the excitement of the pitch up close, all within an atmosphere that echoed EXEED’s dedication to refined luxury.
Throughout the event, the EXEED VX ICE and RX PHEV served as the official partner vehicles, managing guest transfers and travel logistics, and bringing the brand’s premium capabilities to every journey. Equipped with a 2.0T + 8AT powertrain, a five-meter body length, a 2900mm wheelbase, and a spacious seven-seat layout, the VX caters to the dual demands of business reception and family travel widely valued by local customers. Inside, Nappa leather upholstery, a queen-seat passenger configuration, a 23-speaker surround-sound system, active noise cancellation, and dual-layer acoustic glass throughout the cabin ensured a quiet and generously appointed space where guests could unwind in comfort.
The RX PHEV, underpinned by Texxeract new-energy technology, also garnered significant interest on-site. During test drives, participants experienced the intelligent all-wheel-drive system’s precise torque distribution between the front and rear axles, as well as the stable handling delivered by the Flyfish Chassis through cornering, acceleration, and braking. Designed for discerning SUV buyers, the RX PHEV features a “four-motor, four-wheel-drive” powertrain with a combined output of 395kW, sprinting from 0 to 100km/h in just 4.9 seconds. This translates into responsive yet smooth performance in urban merging and highway passing scenarios. For extended journeys, its 1,415km combined range and fuel consumption of 5.2L/100km in battery-depleted mode offer added flexibility for daily commuting, family getaways, and cross-city business trips.
Currently, EXEED is forging emotional connections with global audiences through its “To What Comes Next” campaign, tapping into the universal energy of football. This event not only presented EXEED’s full-scenario product portfolio in the premium new-energy segment, but also reinforced the brand’s unwavering commitment to “luxury, technology, and forward-thinking.” It delivered a clear message to the Saudi market: EXEED is dedicated to continuously exploring and advancing the future of premium mobility.
Contact Info:
Name: Jade Jiang
Email: Send Email
Organization: EXEED INTERNATIONAL
Website: http://www.exeedinternational.com/
Release ID: 89197660
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