100% Egyptian cotton comforter set joins lifestyle luxury brand’s bestselling sateen collection.
— Pure Parima is excited to announce the launch of its new Yalda comforter set, which is now available for purchase. The Yalda comforter set includes one comforter and two pillow shams, made of Egyptian Cotton Association-certified 100% Egyptian cotton. With 2.75” mitered flanges on both the comforter and the shams and hidden zippers on the shams, the Yalda comforter set is created to maximize ease of use as much as it is designed for comfort.
“We are excited to introduce Yalda comforter sets in 10 different colors, a brand-new addition to our collection built for effortless, everyday luxury,” says Parima Ijaz, founder of Pure Parima. “By eliminating the need to stuff a duvet cover altogether, the Yalda comforter set delivers the same plush, hotel-grade quality customers love, without the daily hassle of re-fluffing, re-stuffing, or replacing inserts.”
Pure Parima is an elevated lifestyle brand known for creating meticulously crafted luxury products based on transparency and trust. With a variety of products across sheets, bedding, bathwear, sleepwear, decor, and more, the company and its products have been featured in publications such as Good Housekeeping, Cosmopolitan, Martha Stewart, USA Today, and Yahoo!
The Yalda comforter set is the latest in Pure Parima’s popular Yalda line, joining the sheet set and the pillowcase set as part of the company’s best-selling sateen collection. These bedding pieces are crafted from 100% extra-long staple Egyptian cotton, giving them a smooth, soft feel and a subtle natural sheen that balances comfort and warmth for a great night’s sleep.
The comforter set comes in 10 different colors, including black, copper, grey, pink and more, allowing it to match the aesthetic of nearly every bedroom. In addition to consumers, Pure Parima has opened the Yalda comforter set to hotels and resorts, due to the utility the brand has consistently provided for the hospitality industry.
“For hotels and resorts, the Yalda comforter set offers faster bed turnovers, less staff time spent wrestling with covers and a consistently polished look across every room,” explains Ijaz. “It’s one less task on housekeeping’s list and one more reason guests remember the stay.”
The Yalda comforter set is now available on Pure Parima’s website for $450 for a full/queen-size set or $475 for a king/California king-size set.
About Pure Parima
Pure Parima is an elevated lifestyle brand known for its meticulously crafted luxury products, starting with the highest-quality Egyptian cotton bedding. As the first U.S. brand to receive full certification from the Egyptian Cotton Association, Pure Parima sets the standard for authenticity, transparency, and quality in premium home goods. The brand is committed to superior craftsmanship and eco-friendly practices. What began as a luxury bedding company has now grown into a destination for wellness-inspired living, offering beautifully made essentials to support health, relaxation, and an elevated lifestyle.
Contact Info:
Name: Gabrielle Lask
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Organization: Otter PR
Website: https://www.pureparima.com/
Release ID: 89201852
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