deelan, an adaptive AI sales training platform, adds live 1:1 AI coaching to its existing training formats, creating a continuous loop from real sales calls to skill-gap analysis, personalized training, practice, coaching, and measurable improvement.
— deelan, the Luxembourg-based AI sales coaching and training platform co-founded by Panos Meintanis and Michel Conrad, is launching a live 1:1 AI sales coaching feature, adding a new training format to a platform that already delivers personalized courses, microcourses, roleplays, podcasts, programs, and assessments.
The announcement extends deelan’s core promise: that every sales rep should be working on the specific skills holding back their performance, rather than following the same generic curriculum designed for the average hire. The platform continuously identifies those gaps and adapts what each rep learns, practices, and works on next.
deelan connects directly to the call intelligence tools and CRM systems that revenue teams already use. It analyzes real call recordings and transcripts, identifies skill gaps for each rep, and turns those insights into personalized training across multiple formats. In this way, deelan connects performance analysis, training, practice, coaching, and skill measurement within one system.
In customer-reported use cases, teams using deelan have achieved a 30% or greater reduction in ramp time and created training up to 80% faster, without requiring a dedicated enablement team to build every training asset manually.
How the AI Coaching Works
The new AI coaching format operates as a live, conversational session between an AI coach and an individual rep.
It is designed to work much like a real sales coach: reviewing the rep’s recent calls and performance, identifying where improvement is needed, explaining the gap, asking questions, and working through real-time exercises focused on one skill at a time.
A session might focus on the most challenging moments in the sales process – from discovery and qualification to objection handling, questioning, and messaging – or on any other skill identified as a gap through recent calls.
Reps can return to the AI coach whenever they need it, giving them the opportunity to continuously practice and improve without waiting for the next manager-led coaching session. Managers, meanwhile, retain visibility into the process through coaching debriefs and skill progression, without having to personally run every 1:1 session. The goal is to make high-frequency, individualized coaching possible at a scale that is difficult to achieve manually.
AI coaching complements deelan’s existing library of training formats, including courses, microcourses, roleplays, podcasts, programs, and assessments, while continuously updating each rep’s skill profile so that learning, practice, and coaching reinforce one another.
Built for Mid-Market Teams
Panos Meintanis, CEO and Co-Founder of deelan, described the rationale behind the launch:
“Every great salesperson benefits from great coaching because it’s what truly builds skills and improves performance. But managers rarely have enough time to give every rep the personalized coaching they need on a consistent basis. Coaching often becomes focused on individual deals rather than long-term skill development. We’re building deelan so every rep can have a coach that understands their calls, their skills, and their progress, and knows exactly what they should work on next.”
deelan is built for fast-growing teams and scale-ups that need structure but typically operate without a full enablement department to run it. A single manager or sales leader can set up the platform, and AI-driven training creation means the system can be operational within days rather than the months traditional rollouts can require. Training is generated from a team’s own call recordings, company playbooks, and product documentation, rather than from a generic content library assigned by job title.
Traction and Backing
The platform was co-founded by two former executives at Talkwalker, the Luxembourg-headquartered media intelligence company acquired by Hootsuite. Meintanis led sales and enablement at Talkwalker, while Conrad built and led its engineering organization as CTO. The pair identified the gap in sales training while Meintanis was running Dealsup, his sales consulting firm, where he repeatedly observed that traditional training programs were too slow and too expensive for growing teams.
In June 2026, deelan closed a seed round led by Expon Capital, a Luxembourg-based venture capital firm investing in early-stage software and deep tech. The round included participation from European entrepreneurs and angel investors. The funding is being used to accelerate product development and commercial expansion across Europe and the United States. The company is headquartered at the Luxembourg City Incubator and has established commercial traction across France, Germany, the Netherlands, and the US.
What Sets the Platform Apart
The distinguishing characteristic of deelan’s approach is that the skill, rather than the call or the content module, is the primary unit of measurement.
The platform tracks a rep’s progress on a specific skill across multiple sessions and formats over time. That tracking drives what the AI recommends next, creating a closed loop that adjusts automatically rather than requiring a manager or enablement lead to intervene manually.
Integration is designed to be frictionless. deelan works alongside the call intelligence and CRM tools revenue teams already use, feeding transcripts and performance data directly into the training engine without requiring teams to migrate away from their existing stack. The AI sales coaching platform is positioned as a complement to conversation intelligence tools, not a replacement. It acts on the insights those tools surface by turning them into structured, measurable practice.
With the AI coaching launch, deelan now covers the full training cycle: structured courses for foundational knowledge, microcourses for targeted skill-building, roleplays for practice under pressure, quizzes for assessment, and live 1:1 coaching for real-time development. The AI sales coaching feature is available to existing customers and new accounts as of today.
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