The brand’s powerful Magic Series challenges Samsung in the high-end segment
Global technology brand HONOR has solidified its position as a top-three player in Malaysia’s high-end smartphone market since 2023. Its flagship HONOR Magic Series, priced above RM4,000, has successfully challenged industry giants like Apple’s iPhone Pro series and Samsung’s Galaxy S series.
HONOR Malaysia Country Director Justin Li said, “unlike other Chinese smartphone brands, HONOR focuses on mid-to-high-end models, with 70% of its sales stemming from this category. HONOR’s success can be attributed to its strategic focus on high-end devices, innovative technology, and strong brand identity.”
The brand’s new foldable, HONOR Magic V3 has emerged as the most popular foldable in Malaysia this year, recording a remarkable 104% increase in sales during its first month on the market in September, compared to its predecessor the HONOR Magic V2. This achievement is driven by both devices’ advancements in performance and hardware. The HONOR Magic V3’s popularity is also attributed to its thin and light build.
While the HONOR Magic6 Pro captured nearly 18% of the RM4,000 to RM5,000 price segment market share from March to July 2024. “Building on this success, HONOR aims to surpass these results with the upcoming flagship HONOR Magic7 Pro, slated for launch in the first quarter of 2025,” said Li, adding that by consistently delivering exceptional products and user experiences, HONOR has firmly positioned itself as a formidable player in Malaysia’s smartphone market.
HONOR Magic Series attracts rival brand users
An important factor driving HONOR’s growth in the flagship smartphone market is its ability to attract users from rival brands. Li said, “industry analysis indicates that many consumers, including Samsung and iPhone users are drawn to the HONOR Magic series smartphones for their cutting-edge AI features and exceptional innovation. The HONOR Magic6 Pro and HONOR Magic V2 has seen a notable increase among former users of top smartphone brands.”
HONOR redefines industry standards with a diverse portfolio and cutting-edge innovation
HONOR continues to lead the smartphone industry with a diverse portfolio catering to various market segments and consumer preferences. The brand’s commitment to pushing the boundaries of foldable technology is evident in the HONOR Magic V3, the world’s thinnest and lightest AI foldable smartphone, surpassing the HONOR Magic V2.
Measuring an incredible 4.35mm thickness, the HONOR Magic V3 breaks stereotypes of bulky foldable phones, delivering uncompromised performance and exceptional battery life. As for HONOR’s Magic bar phones, this series is packed with cutting-edge technology, including powerful AI capabilities like AI Magic Portal, AI Note, and AI Translation, an advanced camera system, and enhanced eye-care technology.
Many of HONOR’s innovative technologies, such as the successful application of silicon-carbon battery technology in its smartphones, have been widely adopted in the industry. This innovation significantly enhances battery energy density, setting a new benchmark for the industry.
For more information, please visit HONOR Malaysia’s official Facebook or HONOR official website at https://www.honor.com/my/.
