— Aikenka Matcha is taking a deliberate approach to growth, reflecting the values found in Japanese tea culture. Founder Jamie Shelnitz has built the brand around patience and provenance, choosing to expand carefully while maintaining close ties to organic farms in Japan. The focus remains on transparency, sustainability and consumer awareness rather than rushing to capitalize on market trends.
Photo Courtesy of Aikenka Matcha
The company partners with organic Japanese farms recognized for their commitment to tradition and sustainability. Some of these farms were among the first to receive organic certification in Japan, while others employ techniques such as hand-picking and tunnel shading that preserve the integrity of the leaves. By selecting farms with long-standing practices, Aikenka ensures that each tin of matcha reflects both cultural heritage and environmental care.
Attention to detail carries through to the way Aikenka introduces matcha to customers. Pine Kits, presented in reusable pinewood boxes, combine tools and matcha in a way that highlights ritual over trend. Each set is designed to encourage a slower approach to tea preparation, helping customers understand matcha as a mindful practice rather than a passing wellness accessory.
The company also provides context for each product, outlining how terroir, shading and stone milling influence taste. This detail helps consumers understand matcha’s depth and recognize it alongside wine or coffee in terms of discernment. By offering both quality and clarity, Aikenka strengthens the connection between consumers and the farmers who produce their tea.
Shelnitz measures success not only in sales but also in consumer engagement and adherence to the values that define Aikenka. By choosing patience over speed, the company aims to establish itself as a challenger brand in a crowded market, proving that sustainable practices and transparency can guide long-term growth.
About Aikenka Matcha
Aikenka Matcha is a Canadian-based matcha company founded in Vancouver, British Columbia, by Jamie Shelnitz. The brand partners directly with certified organic farms in Japan, sourcing matcha that reflects both cultural heritage and sustainable practices. Aikenka offers single-estate matcha, Pine Kits, and accessories designed to connect consumers with the tradition and ritual of tea. The company is committed to transparency, provenance and mindful growth in a rapidly expanding market.
Contact Info:
Name: Jamie Shelnitz, Role Owner
Email: Send Email
Organization: Aikenka Matcha
Website: https://www.aikenkamatcha.com/
Release ID: 89171842
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