— The heart of Manhattan was transformed into a vibrant celebration of Taiwanese hospitality as traditional “Red Round Tables” took over Times Square. Set against a backdrop of iconic neon billboards and soaring skyscrapers, a festive “Ban-Duo” (traditional outdoor banquet) was hosted by SET TV’s program, Have A Seat. The wedding-themed event celebrated New York newlyweds while serving as a high-profile stage to showcase the global influence of Taiwan’s rich culinary heritage.
Behind this grand feast for the senses, Taiwan’s leading food brand, Chimei Food (CHIMEI), was deeply involved in the event, playing a pivotal role in bringing these authentic flavors to the world stage.
From Sydney to New York: Conquering Landmarks with Creativity and Classics
During the event, creative Gua Bao featuring a “Statue of Liberty” design reappeared on the streets of Manhattan, continuing the momentum from Australia where the “Sydney Opera House-printed Gua Bao” captured international attention, marking CHIMEI’s participation in yet another major cross-border cultural event. Meanwhile, the brand’s signature “Hong Kong-style Shumai” took center stage on the wedding banquet menu. This showcase not only highlights CHIMEI’s product versatility but also demonstrates how the authentic “Taiwanese taste” can seamlessly integrate into global lifestyle and cultural celebrations.
Strategic Layout: A Synergy of Authentic Taiwanese Exports and U.S. Local Production
CHIMEI has a long-standing commitment to the global market, earning international trust through consistent quality and R&D excellence. To offer a comprehensive product range, CHIMEI employs a “Dual-Track Supply Strategy” that balances authentic Taiwanese exports with strategic local production:
• Preserving the Essence of MIT (Made in Taiwan): CHIMEI continues to export its most iconic, classic products—such as its creative Gua Bao skins and sesame buns—directly from Taiwan to ensure the most authentic “Taiwanese taste” remains uncompromised.
• Optimizing the Local Product Portfolio: Since 2025, to navigate strict meat-import regulations and ensure peak freshness, CHIMEI has established dedicated production lines in California for meat-based products (including the highly acclaimed Shumai and dumplings served at the banquet). This strategic move fills the gap for items restricted by import codes, creating a fully integrated and diverse product portfolio for the American market.
Making Taiwanese Cuisine a Universal Language
From Sydney to New York, CHIMEI is doing more than just exporting goods; it is a driving force in cultural diplomacy. Through the Have A Seat collaboration, CHIMEI successfully transformed the streets of Manhattan into a stage for Taiwanese warmth and creativity. As the brand’s dual-track strategy deepens, the authentic flavors of Taiwan are becoming more profoundly and extensively woven into the daily lives of consumers across America.
Contact Info:
Name: Evelyn Chen
Email: Send Email
Organization: Chi Mei Frozen Food Co., Ltd.
Website: https://www.chimeifood.com.tw/en
Release ID: 89190134
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