— Xinrui Group, a leading Chinese manufacturer and supplier of high-quality plant-based protein ingredients with 23 years of experience in biological extraction, will make a grand appearance at Fi Vietnam 2026, the region’s most influential and professional international food ingredients exhibition. The event will be held from May 13 to 15, 2026, at the Saigon Exhibition & Convention Centre (SECC), located at 799 Nguyen Van Linh, District 7, Ho Chi Minh City. At Booth M30, Xinrui Group will showcase its two flagship products – high-purity soy protein isolate (SPI) and premium vital wheat gluten (VWG) – aiming to connect with industry partners, demonstrate its technological strength, and seize new opportunities in the booming Vietnamese food and beverage market.
As one of the fastest-growing economies in Southeast Asia, Vietnam’s food and beverage (F&B) industry has achieved robust growth in recent years, driven by rising disposable incomes, changing consumer habits, and growing demand for healthy and sustainable food. Industry reports indicate that Vietnam’s F&B market is expected to grow at a compound annual growth rate (CAGR) of 6-7% over the next five years, exceeding $600 billion by 2028. The rapid market expansion has spawned surging demand for high-quality, functional, and cost-effective food ingredients, among which plant-based proteins are favored by both manufacturers and consumers for their nutritional value and environmental benefits.
Against this backdrop, Fi Vietnam 2026, hosted by Informa Markets, a global leader in event organization, has become a core platform for industry stakeholders to gather, innovate, and collaborate. This year’s exhibition is expected to attract more than 300 exhibitors from over 40 countries and regions, covering various categories such as food ingredients, additives, and functional food raw materials. It will welcome approximately 9,500 professional attendees, including food manufacturers, distributors, R&D personnel, and industry regulators, solidifying its position as a gateway for food ingredient innovation, trade, and knowledge exchange in Southeast Asia. It also provides an excellent opportunity for international suppliers like Xinrui Group to explore the Vietnamese market, enhance brand awareness, and establish long-term strategic cooperation.
Xinrui Group’s participation in this exhibition is a strategic move focusing on the Southeast Asian market, aligning with its long-term global expansion plan. Founded in 2003, the group has developed into a diversified integrated enterprise integrating agricultural product extraction, processing, and international trade. It owns three core entities: Guanxian Xinrui Industrial Co., Ltd. (a wheat deep processing factory with a registered capital of 61.8 million RMB), Shandong Kawah Oils Co., Ltd. (a non-GMO soybean deep processing factory with a registered capital of 120 million RMB), and Guanxian Ruichang Trading Co., Ltd. (a trading company specializing in export business).
With more than 20 years of experience in biological extraction and food ingredient production, Xinrui Group has become a trusted supplier of high-quality plant-based proteins at home and abroad. Its products are exported to many regions around the world, with an annual export volume including 20,000 tons of non-GMO soy protein isolate, 15,000 tons of Vital Wheat Gluten (VWG), 50,000 tons of ethanol, and 5,000 tons of soy dietary fiber. “Vietnam’s food and beverage industry is in a critical period of transformation, moving towards high quality, functionality, and sustainability,” said a senior spokesperson from Xinrui Group. As more Vietnamese consumers embrace healthy and plant-based diets, and local manufacturers strive to improve the nutritional value and competitiveness of their products, the demand for high-quality protein ingredients will continue to grow. Fi Vietnam 2026 provides the perfect platform for the group to showcase its professional capabilities, connect with core enterprises, and offer solutions tailored to the needs of the Vietnamese market.
At this exhibition, Xinrui Group will focus on displaying its two core products, both of which adopt advanced production technologies and strict quality control systems, complying with global food safety standards. Among them, the soy protein isolate is derived from non-GMO soybeans and made through a precise extraction and purification process. With a protein content of not less than 90% on a dry basis and a complete amino acid composition, it has excellent functional properties such as emulsification, water-holding capacity, and gelation. It is widely used in meat, baking, plant-based alternative foods, dairy products, and beverages, helping manufacturers improve product quality and reduce costs.
The other flagship product, vital wheat gluten, is extracted from high-quality wheat flour through a wet process, retaining its natural elasticity and extensibility. With a protein content of not less than 75%, it is not only used in baking, vegetarian food, and food fortification but also in aquafeed production, which can effectively prevent nutrient loss and improve feed utilization. Both products have passed international standard certifications such as ISO 9001, ISO 22000, HALAL, and KOSHER, and can provide customized packaging to meet the needs of different customers.
For Xinrui Group, Fi Vietnam 2026 is more than an exhibition; it is a strategic platform to drive growth, establish cooperation, and gain market insights. It can help the group showcase product advantages, build a regional cooperation network, grasp Vietnamese market trends, and strengthen brand influence. For Vietnamese food manufacturers, cooperating with Xinrui Group can provide high-quality and cost-effective protein solutions, helping them enhance product competitiveness and meet the market’s demand for healthy food.
Xinrui Group sincerely invites all attendees of Fi Vietnam 2026 to visit Booth M30 at the Saigon Exhibition & Convention Centre from May 13 to 15. The group’s technical and sales experts will be on site to provide product consultation, demonstrations, and customized formula solutions.
It is reported that Xinrui Group focuses on the R&D, production, and sales of food ingredients such as soy protein isolate and vital wheat gluten. Adhering to the concepts of quality and innovation, the group provides reliable products and services for customers in the global food, beverage, and aquafeed industries through strict full-process quality control.
Fi Vietnam 2026 Basic Information
Event: Fi Vietnam
Dates: May 13–15, 2026
Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City, Vietnam (799 Nguyen Van Linh, Dist. 7)
Xinrui Group Booth: M30
Core Showcased Products: Soy Protein Isolate, Wheat Gluten
Contact Information
Address: Guanxian Industrial Zone, Liaocheng, Shandong, China
Mobile/WeChat/WhatsApp/Skype: +86 18963597736
Media Contact: For interview requests, product inquiries, or partnership discussions, please contact the Xinrui Group sales team via the contact details above.
Contact Info:
Name: Xinrui Group Team
Email: Send Email
Organization: Xinrui Group
Website: https://www.xinruigroup.cn/
Release ID: 89191154
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