Bellavita Luxury launched its Gourmand Trend Series Discovery Set during its second Super Brand Day campaign on TikTok Shop from June 17 to July 2, 2026, featuring live shopping, creator collaborations, discounted products, a Times Square activation, and exclusive community events.
— Bellavita Luxury, a fragrance brand, held its second consecutive Super Brand Day campaign on TikTok Shop from June 17 to July 2, 2026. The two-week event on TikTok Shop US featured the launch of the brand’s newest product, the Gourmand Trend Series Discovery Set.
Photo Courtesy of BellaVita Luxury
The campaign featured the Gourmand Trend Series Discovery Set alongside existing products, including Honey Oud, the Luxury Gift Set for Men, CEO Man, and G.O.A.T Man. The recently launched Xtreme Mode Gift Set, containing fragrances with 40% perfume oil concentration, was also included. Each fragrance in Bellavita’s range is formulated with a minimum of 22% perfume oil concentration by the brand’s in-house European perfumer, a concentration level comparable to EDPs, EDCs, and EDTs from established global fragrance houses.
The event featured live shopping sessions, creator collaborations, and affiliate-driven content, with fragrance reviewers and brand hosts presenting products during livestreams. This year’s campaign follows the same format as Bellavita’s first Super Brand Day event. Pricing during the campaign included discounts applied to products across the event, including the Gourmand Trend Series.
“This year’s Gourmand Trend Series has seen exceptional pickup from our community, and it’s a great example of what Super Brand Day does for us — it drives real virality and gives shoppers a chance to discover lab-to-home fragrance at prices that make sense,” said a spokesperson for Bellavita Luxury.
In addition to the TikTok Shop storefront, Bellavita included a physical activation in Times Square, New York, and held private community events as part of the campaign.
Shoppers can browse the Gourmand Trend Series Discovery Set and other Bellavita products through the brand’s TikTok Shop storefront. The campaign ran through July 2, 2026.
Visit https://bellavitaluxe.com/ to learn more.
About Bellavita Luxury
Bellavita Luxury produces fragrances formulated with a minimum of 22% perfume oil concentration, positioning them alongside EDPs, EDCs, and EDTs offered by established global luxury brands, at a lower price point. The brand works with an in-house European perfumer and offers both original fragrance creations and interpretations of established fragrances.
Bellavita Luxury manages its perfumery process internally, from creation through sale and marketing, and its product range is designed for both gifting and everyday use.
Contact Info:
Name: Amrita Singh
Email: Send Email
Organization: Bellavita Luxury
Website: https://bellavitaluxe.com/
Release ID: 89196873
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