Influencer Hero has acquired Afluencer, a creator marketplace with more than 17,000 registered members, including 3,500 brands, further strengthening its position as the leading influencer marketing software for D2C brands.
— Influencer Hero, the all-in-one influencer marketing platform for D2C and e-commerce brands, today announced the acquisition of Afluencer, a creator marketplace serving more than 17,000 registered members, including 3,500 brands.
This acquisition will further establish Influencer Hero as the leader in influencer marketing software by adding the creator brand marketplace from Afluencer to its offering.
Together, the two companies will support brands across the full lifecycle of influencer marketing, from launching their first creator collaborations to managing large-scale campaigns with hundreds or thousands of partnerships.
By bringing Afluencer into the Influencer Hero ecosystem, the company aims to create a more complete infrastructure for brands at every stage of influencer marketing maturity.
Afluencer will continue operating as a fast, self-serve marketplace where brands can post collaboration opportunities and connect directly with creators. Influencer Hero will continue to support what comes next: helping brands discover creators, automate outreach, manage relationships, track affiliate performance, process payments and run campaigns at scale.
“Afluencer built a real community and a brand that creators and marketers trust. That is exactly the kind of foundation you cannot shortcut,” said Peter Nettesheim, Director and Co-Founder of Influencer Hero. “Bringing it into Influencer Hero lets us serve brands at every stage — from their very first creator collaboration to managing thousands of partnerships at scale.”
Influencer Hero was founded to make creator management more effective and accessible for modern ecommerce brands. Today, the platform powers influencer marketing infrastructure for some of the world’s largest D2C brands and agencies, helping teams manage the operational complexity that comes with scaling creator partnerships.
The platform combines creator discovery, AI-powered outreach, influencer CRM, affiliate and discount code tracking, campaign management, content collection and performance reporting in one system. This allows brands to centralize their creator programs instead of managing influencer relationships across spreadsheets, inboxes, affiliate tools and fragmented campaign platforms.
For Afluencer users, the acquisition provides access to the broader technology, resources, and momentum of Influencer Hero while preserving the marketplace experience that has made Afluencer valuable to brands and creators.
The acquisition comes as influencer marketing continues to shift from one-off sponsored posts toward always-on creator partnerships, affiliate-driven campaigns and performance-based collaborations. As more brands invest in creator programs as a core growth channel, the need for connected infrastructure has become increasingly important.
“Afluencer and Influencer Hero are highly complementary”, added Peter Nettesheim. “Afluencer makes it easier for brands to get started with creators. Influencer Hero helps them scale once creator partnerships become a serious growth channel. Together, we can support that journey from the first collaboration all the way to a fully operational creator program.”
Afluencer will continue to operate as a standalone platform, now backed by Influencer Hero’s technology, team and product infrastructure.
About Influencer Hero
Influencer Hero is an all-in-one influencer marketing platform for D2C and e-commerce brands. The platform helps brands manage creator discovery, outreach, campaign automation, affiliate tracking, creator CRM, content collection and performance measurement in one system. Learn more at influencer-hero.com.
About Afluencer
Afluencer is a brand-creator marketplace with more than 17,000 registered members, including 3,500 brands. The platform is built for fast, low-friction collaborations between brands and creators. Learn more at afluencer.com
Contact Info:
Name: Gabriela Molina
Email: Send Email
Organization: Influencer Hero
Website: https://www.influencer-hero.com/
Release ID: 89197352
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