NAD+OLOGY announces its luxury hand care collection featuring NAD+, peptides and skincare-led formulations, introducing a new ingredient-focused approach to premium personal care ahead of its Dubai launch.
— NAD+OLOGY Introduces a Skincare-Led Approach to Hand Care
A British-founded luxury personal-care brand based in Dubai, has announced the upcoming launch of its debut hand-care collection designed to bring advanced skincare concepts into an overlooked category of daily personal care.
The collection combines NAD+, advanced peptide complexes and selected skin-conditioning ingredients in luxury hand washes and hand creams. The brand will officially introduce its products at Beautyworld Middle East at Dubai World Trade Centre on 6 October 2026.
NAD+OLOGY’s launch reflects a growing consumer focus on ingredient transparency and performance-driven personal care. While facial skincare has experienced significant innovation through the use of active ingredients and specialized formulations, everyday hand-care products have traditionally remained focused on basic cleansing, fragrance and moisturising benefits.
The company aims to position hand care as an extension of skincare routines, with products developed around formulation, design and daily usability.
Expanding Skincare Innovation Beyond Facial Products
Hands are among the most frequently exposed areas of the body, experiencing repeated washing and environmental exposure throughout the day. Despite this, the category has seen fewer ingredient-focused developments compared with facial skincare.
NAD+OLOGY was created to address this gap by developing hand-care products that incorporate skincare-inspired ingredients while maintaining a premium personal-care experience.
“People carefully examine the ingredients in their facial skincare, but rarely question what they are putting on their hands throughout the day,” said Sandeep Virdee, founder of NAD+OLOGY.
“We wanted to create something that looked luxurious, smelled exceptional and also reflected the advances taking place in modern skincare formulation. For us, hand care should be treated as skincare, not simply soap and moisturiser.”
The brand’s approach combines functional formulation with a contemporary luxury aesthetic, reflecting changing expectations among consumers who increasingly evaluate personal-care products based on ingredients and purpose.
Ingredient-Focused Formulations for Everyday Rituals
The debut NAD+OLOGY collection includes luxury hand washes and hand creams formulated with ingredients such as NAD+, peptides, glycerin and panthenol. NAD+ is a naturally occurring molecule involved in cellular energy processes, while peptides are short chains of amino acids commonly used in skincare formulations.
The products are developed without sulphates, parabens or phthalates. NAD+OLOGY is also developing its BARE collection, a fragrance-free range created for consumers seeking a simpler personal-care approach.
The initial collections include:
Atelier Noir
A dark and sophisticated fragrance collection designed around a contemporary hand-care ritual.
The Ivory Society
A refined fragrance collection developed with a clean and understated profile.
BARE
A fragrance-free collection focused on simplicity and sensitive-skin considerations.
The NAD+OLOGY Hand Wash will retail for AED 190, while the Hand Cream will retail for AED 290.
Dubai-Based Production Supporting Global Beauty Ambitions
NAD+OLOGY is headquartered in Dubai, with its products formulated, mixed, filled and packaged in the UAE using internationally sourced specialist ingredients.
The brand’s matte-black packaging was developed to reflect its combination of modern design, science-led formulation and luxury positioning. The visual identity supports NAD+OLOGY’s goal of creating personal-care products that fit naturally within premium home and lifestyle environments.
The company’s appearance at Beautyworld Middle East will introduce the collection to international beauty buyers, distributors, retailers, industry professionals and media representatives.
“Dubai is becoming an important global centre for beauty, wellness and innovation,” said Virdee.
“We did not want to create another product that relied on vague promises. We wanted to build a brand with a clear point of view: beautiful products should also have a purpose.”
Creating a New Category Within Luxury Personal Care
NAD+OLOGY enters the market during a period of increasing consumer interest in ingredient-focused beauty and wellness products. The company aims to contribute to the continued evolution of hand care by applying concepts commonly associated with facial skincare to everyday products used throughout the day.
The brand’s wider objective is to develop a Dubai-based luxury personal-care category that combines formulation, fragrance and design for customers across the UAE, GCC and international markets.
About NAD+OLOGY
NAD+OLOGY is a British-founded luxury personal-care brand based in Dubai. The company develops ingredient-led hand and body-care products that combine contemporary formulation, distinctive fragrance and minimalist design. Its debut collection focuses on transforming everyday hand washing and moisturising into a more considered skincare ritual. For media enquiries, NAD+OLOGY can be contacted at media@nadologylabs.com. Additional brand information is available through the official website at NAD+OLOGY Official Website and Instagram.
Contact Info:
Name: Sandeep Virdee
Email: Send Email
Organization: NAD+OLOGY
Website: https://nadologylabs.com/
Release ID: 89200182
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