— Rachel Ann Buscall, CEO and founder of New Capital Link, continues to grow the firm’s presence as a dedicated business-to-business distributor of alternative investment opportunities, working exclusively with regulated financial professionals across the UK.
New Capital Link Limited was established to close a gap Rachel Buscall identified in the market: a consistent, professional channel through which independent financial advisers (IFAs) and wealth managers could access carefully sourced alternative investment opportunities on behalf of their high-net-worth and sophisticated investor clients. Unlike firms that deal directly with retail investors, New Capital Link operates strictly on a B2B basis, positioning itself as a bridge between investment providers and the regulated intermediaries who serve UK investors.
“Investment should be personal, and it should be built on results rather than promises,” said Rachel Buscall, commenting on the firm’s approach. The company’s guiding principle, “Not Promised, Proven,” reflects this focus on demonstrable outcomes over marketing rhetoric, a philosophy Buscall has embedded across the firm’s operations since founding the business.
A Distribution Model Built Around Intermediaries
New Capital Link’s core proposition centres on three main investment categories: private equity, joint venture property investments, and green and ethical investments. Each is curated through the firm’s established network of investment and capital providers, with the intention of matching intermediaries with opportunities suited to their clients’ specific objectives rather than offering a one-size-fits-all product set.
The firm has also developed white-label investment products, extending its distribution reach to intermediaries operating in London, Manchester, Birmingham and Liverpool. This regional approach reflects Rachel Buscall’s broader strategy of embedding New Capital Link within the professional adviser community across the UK, rather than competing directly for retail investor attention.
Under UK financial promotion rules, New Capital Link’s investment opportunities are restricted to those who qualify as certified high-net-worth individuals, sophisticated investors, self-certified sophisticated investors, or investment professionals, in line with the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005. New Capital Link Limited is not authorised or regulated by the Financial Conduct Authority, and operates as a professional introducer, receiving a fee from its investment partners for introductions made. As with all high-risk, illiquid alternative investments, capital is at risk, returns are not guaranteed, and products are not covered by the Financial Services Compensation Scheme (FSCS).
Leadership and Direction
Rachel Buscall’s role as CEO has been central to shaping how New Capital Link positions itself within the UK’s alternative investment sector. Her focus has been on building a firm that intermediaries can rely on for consistency and due diligence, rather than one competing purely on the volume of opportunities presented. Company records show New Capital Link Limited (company number 12948489) is registered in England and Wales, with its registered office in Shenfield, Essex.
As the appetite among UK advisers for diversification beyond traditional equity and bond portfolios continues to grow, New Capital Link’s model of working exclusively through regulated professionals reflects a broader shift in how alternative investment opportunities are being distributed in the UK market. The firm’s continued expansion of its product range and regional reach signals its intention to remain a consistent presence in this space.
Intermediaries seeking to learn more about New Capital Link’s current investment opportunities can request further information directly through the firm.
About New Capital Link
New Capital Link is a B2B alternative investment distributor working exclusively with regulated financial intermediaries across the UK. Founded by CEO Rachel Ann Buscall, the firm connects IFAs and wealth managers with private equity, joint venture property, and green and ethical investment opportunities on behalf of their high-net-worth and sophisticated investor clients. More information is available at New Capital Link Ltd.
Contact Info:
Name: Rachel Buscall
Email: Send Email
Organization: New Capital Link Ltd
Address: 5 Rayleigh Road, Shenfield, Essex, CM13 1AB
Phone: +44 203 633 4918
Website: https://newcapitallinkltd.com/
Release ID: 89199982
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