HONOR is putting its upcoming flagship to work for Malaysian filmmakers and creators. The company has signed two Memorandums of Understanding (MoUs), one with the National Film Development Corporation Malaysia (FINAS) and one with Tourism Malaysia.
As part of the deals, the upcoming HONOR Magic9 Pro Max has been named the “Official Cinematic Imaging Smartphone” of the 35th Malaysia Film Festival (FFM35) and of Tourism Malaysia’s Visit Malaysia 2026–2027 campaign.
Supporting local filmmakers with FINAS
The FINAS MoU was signed in front of Deputy Communications Minister Teo Nie Ching. It brings together FINAS’s work in developing the local film industry with HONOR’s AI imaging and mobile filmmaking technology.
Together, they plan to:
- Help filmmakers, content creators and new talents build their skills
- Give creators more chances to explore mobile filmmaking and showcase their work
- Encourage films and digital content that tell Malaysian stories to local and international audiences
HONOR Malaysia CEO Ethan Chen said the Magic9 Pro Max lets emerging filmmakers and creators shoot high-quality cinematic videos without expensive equipment. That opens the door for more local stories to reach a wider audience.
Showcasing Malaysia with Tourism Malaysia
HONOR has also renewed its partnership with Tourism Malaysia for Visit Malaysia 2026–2027. Planned activities include:
- Workshops
- Photography competitions
- Art exhibitions
- Cultural events
The aim is to get Malaysians capturing the country’s landscapes, heritage and culture from their own point of view, and sharing it with the world.
Tourism Malaysia Director General Mohd Amirul Rizal Abdul Rahim said pairing smart technology with high-quality visuals helps the agency reach today’s travellers in fresh ways, in line with the campaign message “Malaysia, Beautifully Yours”.
Magic9 Pro Max launches 24 November
HONOR hasn’t shared specs for the Magic9 Pro Max yet, but we won’t have to wait long. It launches in Malaysia on 24 November 2026 at 3PM.
For more information, visit HONOR Malaysia’s official website.
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