— Jakarta is joined by five key industry partners: ASPERAPI, PT Jakarta International Expo (JIExpo), Dwidaya Wisata Indonesia, Panorama Destination Management Company, and BTN Jakim, representing the city’s integrated tourism and business events ecosystem.
The Jakarta Provincial Tourism and Creative Economy Office (Disparekraf) proudly announces its participation in IMEX Frankfurt 2026, the world’s premier exhibition for the global meetings and business events industry. This strategic participation underscores Jakarta’s commitment to strengthening its position as a leading destination for Meetings, Incentives, Conferences, and Exhibitions (MICE) in Southeast Asia and on the global stage.
Taking place at Messe Frankfurt, Germany, from 19–21 May 2026, IMEX Frankfurt provides an unparalleled platform for Jakarta to showcase its integrated MICE ecosystem, encompassing internationally accredited venues, professional Destination Management Companies (DMCs), exhibition organizers, and a dynamic creative economy capable of delivering world-class business events, conventions, and incentive travel programmes.
Recognized as the most influential annual gathering for the global business events industry, IMEX Frankfurt 2026 is expected to welcome representatives from more than 100 countries, including over 3,500 hosted buyers and more than 4,000 qualified buyers from 60 countries with direct purchasing authority over multi-million-dollar meetings, conventions, and incentive travel programmes. Strong participation from buyers across Asia, the Middle East, and Africa further highlights the growing significance of emerging markets within the global MICE landscape.
Jakarta’s participation reflects the Provincial Government’s strategic vision to position the city among the region’s foremost business events destinations while strengthening its competitiveness within the international MICE industry.
Andhika Permata, Head of the Jakarta Provincial Tourism and Creative Economy Office, emphasized that Jakarta’s presence at IMEX Frankfurt represents more than participation in a global exhibition—it is a strategic initiative to foster international partnerships, attract high-value business events, and promote sustainable tourism-driven economic growth.
“Through the Jakarta Pavilion, we invite international associations, meeting planners, corporate decision-makers, and incentive travel professionals to discover Jakarta as a vibrant global destination that seamlessly integrates modern infrastructure, cultural diversity, exceptional hospitality, and professional event services. We are confident that Jakarta offers a compelling value proposition for hosting world-class business events.”
Meanwhile, Lucky Wulandari, Head of Marketing and Attractions, stated that Jakarta’s participation is aligned with the Provincial Government’s broader strategy to strengthen the MICE sector as one of the principal drivers of business tourism and urban economic development.
“Participation in IMEX Frankfurt reflects Jakarta’s continued commitment to innovation, collaboration, and excellence within the global business events industry. It also supports our long-term vision of elevating Jakarta’s standing among the world’s Top 50 Global Cities.”
The Jakarta Provincial Tourism and Creative Economy Office is joined by five distinguished industry partners representing the city’s integrated tourism and business events ecosystem. These participants include the Indonesian Exhibition Companies Association (ASPERAPI), serving as Jakarta’s tourism association; PT Jakarta International Expo, one of Southeast Asia’s largest exhibition centers featuring 12 halls and a 50,000 square meter indoor area, which regularly hosts global trade shows; Dwidaya Wisata Indonesia and Panorama Destination Management Company, representing Jakarta’s top professional DMCs; and BTN Jakim, the city’s strategic partner in developing sport-tourism.
Through its participation at IMEX Frankfurt 2026, Jakarta is targeting potential business leads valued at IDR 253,995,000,000. The initiative is expected to generate new international business opportunities, increase the contribution of the MICE sector to regional economic growth and locally generated revenue (PAD), expand international visitor arrivals through business events, and further reinforce Jakarta’s reputation as one of Southeast Asia’s premier MICE destinations.
As Jakarta continues to advance its tourism and creative economy agenda, participation in IMEX Frankfurt 2026 represents a significant milestone in expanding international collaboration, enhancing global market access, and positioning the city as a preferred destination for high-quality, sustainable business events.
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