The London market and competitive intelligence agency adds Fractional CI Advisory and its CI Director AI framework to a practice built on primary human-sourced intelligence, surfacing the unpublished insights that sit beyond the reach of AI search
— ChrisalysWorks Ltd, the boutique market and competitive intelligence (CI) agency, marked its first anniversary on 20 June 2026.
The firm’s method fills a crucial gap left behind by AI tools and deep web searches. While they are efficient at assembling and interrogating the public record, a substantial share of what competitive intelligence buyers actually need was never written down anywhere: how a rival really structures its discounting, what a reseller thinks of a partner programme, how a target account genuinely reaches a decision. ChrisalysWorks can answer these questions because it sources 80–90% of the intelligence in its reports directly from conversations with market participants, industry insiders, and through B2B mystery shopping.
“AI search is very good at finding what exists in the public domain. The limitation is not the tool — it is that the public domain is incomplete,” said Chris Swalmius-Dato, CEO and Principal. “The insight that changes a pricing decision or a channel strategy usually lives with a person, not a page. Our mission is to go and have those conversations to give our customers the 360° view that the public record cannot reveal.”
Swalmius-Dato, a former senior leader at Intelligentsia Worldwide, brings more than 25 years in market and competitive intelligence to the company. Over this time, he has led more than 800 intelligence projects for major organisations across the UK, US, and Europe.
ChrisalysWorks’ core services are Competitor Benchmarking, Account Intelligence, and Partner Channel Profiling supporting go-to-market, sales, and pricing strategy development. All research is conducted using strictly legal and ethical methodologies, protecting the reputation of clients and agencies alike.
The firm has recently launched two new offerings:
- Fractional CI Advisory enables businesses to embed a senior intelligence expert into their leadership team at a fraction of the cost of a full-time hire.
- CI Director is a productised version of the system instructions ChrisalysWorks uses for its own AI-assisted competitor intelligence desk research, designed to be used with Claude or Google Gemini. It can be downloaded directly from www.chrisalys.works/ci-director as a one-off £19.99 purchase with no subscription.
About the company: ChrisalysWorks Ltd is a UK-based market and competitive intelligence agency delivering human-sourced insights that help clients outperform competitors, discover unrealised market opportunities, and de-risk critical decisions. Smarter Insights. Sharper Decisions.
Contact Info:
Name: Chris Swalmius-Dato
Email: Send Email
Organization: ChrisalysWorks
Phone: +44 (0)330 027 1369
Website: https://www.chrisalys.works/
Release ID: 89202374
If you detect any issues, problems, or errors in this press release content, kindly contact error@releasecontact.com to notify us (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). We will respond and rectify the situation in the next 8 hours.