Southeast Asia’s leading eCommerce platform Lazada concluded yet another record-breaking 11.11 Global Shopping Festival, with close to 10 million more users and more than double the number of selling sellers across the region compared to last year.
26 brands recorded sales of over US$1 million across the region in 24 hours on Lazada. In addition, more than 4,000 sellers achieved over US$ 10,000 in sales.
“The increased awareness of 11.11 means that more brands and sellers have come on board and users have greater choices in what to get, and we’re glad that 10 million more users have chosen Lazada as their key destination during the world’s biggest shopping festival. The record-breaking performance of Lazada’s 11.11 signals a strong Southeast Asia consumer market, and reflects the vibrancy of the internet economy,” said Pierre Poignant, Lazada Group’s Chief Executive Officer.
11.11 also marks the annual showcase of Lazada’s leading infrastructure as it handles peak orders. This year, the fastest delivery in the region was made in just 80 minutes in Malaysia, and over 1.5 million items were shipped from Lazada warehouses across Southeast Asia within 24 hours. 11.11 also saw increased wallet adoption with 1 in 3 Lazada Malaysia buyers using the wallet as their payment of choice.
Homegrown SMEs across the region registered strong performance, including Ellips, the first Indonesia brand to participate in this year’s Tmall 11.11 Shopping Festival under the Lazada-Tmall Global Partnership. Thailand fashion seller Copper leveraged Lazada’s social commerce engine to achieve 100x sales compared to a normal day. Malaysia’s Desa Project, a programme inspired by the Taobao Village model and which helps rural Malaysian farmers start their eCommerce journey selling heritage produce, sold out its entire inventory during 11.11.
Lazada’s Shoppertainment strategy continued to redefine the shopping experience during 11.11. This year, Lazada’s 11.11 shopping festival kicked off on 1 November with daily activities and a series of new Shoppertainment features for consumers to explore brands and products, pre-order or add items to their carts, or just be entertained. Its gameshow Guess It! is now Southeast Asia’s most watched in-app livestream programme, attracting over 1 million views in one single episode on 4 November 2019. In 11.11 category trends, the “Baby Economy” continued to rise in Southeast Asia with diapers, milk powder and toys like Lego among top FMCG brands on Lazada across the region.
