A monumental step in combating content and information theft has taken place recently in Malaysia where two distinguished organisations, RightsLedger, a blockchain-based digital content authentication and rights management organisation along with Jom Channel (one of Malaysia’s highly popular live political online streaming gateway) participated in an MOU signing ceremony, with the former offering complete protection and ownership over self-produced content.
Dubbed as the most serious crime of the 21st century in a technology-saturated environment, content theft has become a serious global issue associated with all social media and digital distribution platforms. With Asian countries being the top three regions for social media usage, Malaysia sits at the peak where 80% of Malaysians use the internet, among which 25 million are active users.
Previously worked with renowned Hollywood film industries such as Disney, Paramount and Sony, RightsLedger stepped forth to curb this global exploitation, with the mission to protect Malaysia’s ownership of content. Mr Ray Young, founder and CEO of RightsLedger expresses that the team behind RightsLedger believes that more proactive action is needed to fight the theft of information and content, beginning with Jom Channel.
“We plan to work with every organisation possible to establish content creator’s ownership – to provide protection over their hard work and help ensure they are paid fairly. We are offering our very own branded streaming platform that allows Jom Channel to have total control over their advertising revenue and distribution of content. We believe in fair pay for fair play,” said Mr Ray Young.
From their ranking of 26 to a drastic fall of 32 out of 127 countries in the International Property Rights Index 2017, Malaysia was also categorised as one of the top ten countries committing online piracy where compensation for content creators are poor and piracy is rampant, ultimately causing multiple organisations and corporations to lose billions over hard-worked content.
Encik Mohamad Ali Omar, Operations Director of Jom Channel said that by participating in this massive effort, Jom Channel feels secure in streaming their content on the platform provided by RightsLedger.
“With RightsLedger by our side protecting our rights, we feel safe in streaming our online news to Malaysians. With the amount of effort and time taken to produce original content, it is heart-breaking to see content theft increasing in this coming age, hence we are exceptionally happy and grateful to be part of this huge step forward in enforcing ownership protection rights,” concluded Encik Mohamad Ali.
Gracing the ceremony with his presence was Yang Berhormat Tuan Haji Khalid Abdul Samad, Minister of Federal Territories who showed strong support in the efforts taken to combat piracy, believing that Malaysia is a nation brimming with ingenious content creators who deserve recognition for their work.
“I am especially pleased with RightsLedger and Jom Channel for generating exposure and creating opportunities for our community. This collaboration proves as a testimony in the nation’s pride in combating and protecting Malaysia’s creative industry, and thus further elevating the government’s campaign in being more proactive in fighting for content ownership and creativity,” expressed Yang Berhormat Tuan Haji Khalid Abdul Samad.
In light of the MoU signing, RightsLedger also announced its multimillion dollar breakthrough – Milio, a social media platform that sits as a “cloud warehouse” of digital content encompassing music, videos, and animations that can be accessed anywhere. This innovation is equipped with robust efficient blockchain technology serving as a protection to content ownership, further uplifting the Sharing Economy in Malaysia.
“Our vision is to develop a community of content creators all over the world where Milio is neither here, nor there. It can be accessed anywhere. Social media is so inherent in Malaysia, we see Milio as the first place for content creators to claim ownership and manage how their contents can be monetized,” said Mr Ray.
“At RightsLedger, we are here to try to fix the problem of content and information theft, and with Malaysia being one of the highest technology users, we want to assist the Malaysian government and establishments as much as we can in this relentless effort to fight against digital piracy, starting from here onwards.” For more information on RightsLedger, visit https://www.rightsledger.io/