— HY (China-EU Trade) recently participated in an industry meeting in Shenzhen focused on European e-commerce, international supply chains and digital commerce.
Participants discussed the growing differences between European markets, including consumer preferences, purchasing behaviour, social media trends and logistics expectations. The discussions highlighted the importance of localisation and market-specific strategies when developing overseas business.
Another key topic was the growing role of social commerce and creator-led marketing. Short-form videos, product demonstrations, livestreams and creator recommendations are becoming important channels for product discovery and consumer engagement.
The meeting also explored ways to connect product sourcing, warehousing, logistics, digital marketing and online retail, creating more efficient links between Chinese supply resources and European consumers.
Shenzhen continues to strengthen its role as a major cross-border e-commerce hub. The China (Shenzhen) Cross Border E-commerce Fair 2026, scheduled for 16–18 September at the Shenzhen World Exhibition & Convention Center, is expected to feature around 1,500 exhibitors across approximately 80,000 square metres.
Next Steps
Following the meeting, HY (China-EU Trade) will continue exploring opportunities in localised product promotion, creator partnerships, social commerce, logistics and supply-chain cooperation.
The company aims to connect international supply resources with European market demand while developing practical cooperation with local businesses and digital creators.
The Shenzhen meeting reflects a broader evolution in cross-border e-commerce—from simply selling products overseas to building localised, content-driven and supply-chain-integrated international commerce networks.
Contact Info:
Name: LI YAN
Email: Send Email
Organization: HY INTERNATIONAL TRADING LTD
Website: https://china-eu-trade.com/
Release ID: 89201680
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